Director of Organic Growth - SEO | AEO | CRO (Remote)

Rula
Los Angeles
Workplace: RemoteFull timeUSD 181,560 - 202,920 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Experimentation","Accountability","Continuous learning","Executive communication"]

Lead Rula’s organic growth engine across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO). Define the multi-year roadmap and market position in an AI-mediated discovery era, driving full-funnel strategy, technical SEO, structured data, and zero-click share-of-voice. Partner with Engineering, Product, Design, and compliance teams to improve discoverability and conversion, while owning P&L, forecasting, and ROI using metrics from answer-engine share to CAC, LTV, and net revenue.

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Rula
Rula
1 month ago

Director of Organic Growth - SEO | AEO | CRO (Remote)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead Rula’s organic growth engine across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO). Define the multi-year roadmap and market position in an AI-mediated discovery era, driving full-funnel strategy, technical SEO, structured data, and zero-click share-of-voice. Partner with Engineering, Product, Design, and compliance teams to improve discoverability and conversion, while owning P&L, forecasting, and ROI using metrics from answer-engine share to CAC, LTV, and net revenue.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Architect and execute a multi-year organic growth roadmap across organic search, AEO, and CRO as a cohesive growth engine.
  • •Drive full-funnel organic strategy including site architecture innovation, enterprise-grade structured data, and zero-click share-of-voice.
  • •Oversee an always-on CRO framework to refine high-intent conversion pathways and maximize patient acquisition and downstream outcomes.
  • •Co-own technical investments with Engineering, Product, and Design to improve discoverability, site performance, and conversion, while shaping shared roadmap priorities.
  • •Build and scale the organic growth organization with an agency network, maintain experimentation/accountability culture, and deliver P&L accountability using ROI metrics from answer-engine share to CAC, LTV, and net revenue.

Pay and Benefits

Salary: USD 181,560 - 202,920 annually
Equity and Bonus:Equity
Perks:Remote WorkHealth InsuranceDentalVisionLife InsuranceDisability401kPaid ParentalPaid LeaveHome OfficeEapWellness Stipend

Key Requirements

  • •10+ years of experience in organic search/SEO with senior ownership of strategy and measurable business outcomes, including hands-on execution prior to leadership.
  • •5+ years of people leadership experience building, developing, and growing a team.
  • •8+ years of experimentation-grounded expertise in technical SEO and AI-native discovery (AI Overviews, answer engines, LLM ecosystems/AEO), plus CRO program ownership or partnership driving conversion and revenue growth.
  • •Comfort operating as best practices evolve, creating frameworks for measuring and growing AI-driven discovery.
  • •Strong technical fluency in site architecture, structured data, and Core Web Vitals to partner with Engineering and Product; experience evaluating SEO/AEO/CRO tooling and vendors at scale.
Experience:10+ yearsSEOCROAI-native discoveryHealthcareDigital health
Skills:LeadershipExperimentationAccountabilityContinuous learningExecutive communication
Tech Stack:LLMsAI OverviewsConversational searchStructured dataCore Web VitalsZero-click environmentsHIPAAWCAGJavaScript renderingCMS architecturesAPIsSchema markupServer-side renderingEdge renderingContent delivery strategies

Company Brief

Rula
Rula (formerly Path Mental Health) is a digital behavioral-health company connecting patients with licensed therapists and psychiatric providers, focused on insurance-covered, accessible therapy and medication management delivered via a national telehealth platform.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Funding: Series C
Headquarters: Los Angeles, CA, United States
Founded: 2019
WebsiteLinkedIn