Global CRM Manager

Dyson
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Collaboration","Problem-solving","Project management","Data-driven"]

CRM Manager responsible for planning, building, and optimizing multichannel campaigns (email, app notifications, WhatsApp, SMS) across the customer lifecycle in a fast-paced ecommerce environment. Manages global CRM calendar, automated journeys, and trains local teams while coordinating with vendors and product teams to drive profitable growth and ensure compliance.

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Dyson
Dyson
2 months ago

Global CRM Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 29 days agoStatus: Live

Job Summary

CRM Manager responsible for planning, building, and optimizing multichannel campaigns (email, app notifications, WhatsApp, SMS) across the customer lifecycle in a fast-paced ecommerce environment. Manages global CRM calendar, automated journeys, and trains local teams while coordinating with vendors and product teams to drive profitable growth and ensure compliance.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end CRM campaigns across the customer lifecycle, from design and planning to build, launch, and optimization.
  • •Manage the global CRM calendar and the automated marketing journeys triggered daily.
  • •Host the Global CRM community, train local CRM managers, and coordinate multi-market strategies and rollouts of new features or channels.
  • •Monitor external CRM trends, collaborate with vendors, agencies, and product teams to drive innovation and efficiency while ensuring compliance.
  • •Use performance data to guide decisions, foster a culture of experimentation and testing, and contribute to profitable growth across the ecommerce team.

Key Requirements

  • •4+ years in a CRM or Marketing Growth role in a fast-paced ecommerce environment with multi-market coordination
  • •Experience with multichannel campaigns (email, app notifications, WhatsApp, SMS) and strong audience segmentation/personalization
  • •Proficient with analytics platforms (Google Analytics and Adobe Analytics) and data-driven with experimentation and A/B testing; strong reporting/documentation
  • •Experience with Salesforce Marketing Cloud or a similar tool; comfortable with AMP script, HTML/CSS, and SQL
  • •Strong collaboration, project management, and communication skills; fluent in English (additional languages a plus)
Experience:4+ yearsE-commerceMarketing growthMultichannel campaignsData analytics
Skills:CommunicationCollaborationProblem-solvingProject managementData-driven
Languages:English
Tech Stack:Salesforce Marketing CloudAMP scriptHTMLCSSSQLGoogle AnalyticsAdobe Analytics

Company Brief

Dyson
Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Malmesbury, United Kingdom
Founded: 1991
WebsiteLinkedIn