CRM & Digital Marketing Manager (m/w/d)

Miele
Salzburg
Workplace: OnsiteFull timeEUR 2,362+Function: Marketing & GrowthSkills: ["Teamwork","Hands-on mentality","Structured work","Pragmatic decision-making","Clear communication"]

Develop and run CRM and digital marketing programs for the Miele DACH region, expanding the Miele Club loyalty offering and email marketing. Own end-to-end campaign planning and execution across online and offline channels for Germany, Austria, and Switzerland. Use CRM data and web analytics to analyze behavior, optimize performance, segment audiences, and improve customer experience while ensuring GDPR-compliant data and newsletters.

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FursaFursa
Miele
Miele
9 hours ago

CRM & Digital Marketing Manager (m/w/d)

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Last checked: 9 hours agoStatus: Live

Job Summary

Develop and run CRM and digital marketing programs for the Miele DACH region, expanding the Miele Club loyalty offering and email marketing. Own end-to-end campaign planning and execution across online and offline channels for Germany, Austria, and Switzerland. Use CRM data and web analytics to analyze behavior, optimize performance, segment audiences, and improve customer experience while ensuring GDPR-compliant data and newsletters.
Location: Salzburg
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Further develop CRM, the Miele Club loyalty program, and email marketing conceptually and operationally for Germany, Austria, and Switzerland.
  • •Plan and implement online and offline activation measures for Miele Club members.
  • •Develop and manage national CRM and email marketing campaigns with Sales, E-Commerce, the global CRM team, and internal marketing specialists to drive customer retention and sales support.
  • •Analyze customer behavior using CRM data and web analytics, identify optimization opportunities, and build segments for targeted communications.
  • •Coordinate projects with external agencies and internal stakeholders, ensure on-time execution, and maintain GDPR-compliant CRM data and required administrative tasks.

Pay and Benefits

Salary: EUR 2,362
Perks:Home OfficeGym MembershipBikeleasingParkingCanteenMassagesSport Courses

Key Requirements

  • •Completed commercial training or a degree in business administration.
  • •Several years of professional experience in CRM.
  • •Experience with loyalty programs; experience in e-commerce is a plus.
  • •Comfort working with CRM systems, newsletter tools, and Google Analytics or comparable analytics tools.
  • •Ability to derive concrete actions from data and work structured under time pressure, collaborating across teams and partners.
Experience:E-commerceLoyalty programs
Skills:TeamworkHands-on mentalityStructured workPragmatic decision-makingClear communication
Tech Stack:CRMCRM systemsEmail marketingNewsletter toolsGoogle AnalyticsWeb analyticsSEASEO

Company Brief

Miele
Manufacturer of premium domestic and commercial appliances including washers, dryers, dishwashers, ovens, and vacuum cleaners, known for engineering quality, longevity, and innovative household technologies.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Gütersloh, Germany
Founded: 1899
WebsiteLinkedIn