Senior Marketing and Experimentation Data Analyst

Delivery Hero
Kuala Lumpur
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceExperience: 7+ yearsEducation: mastersSkills: ["Problem-solving","Mentorship","Stakeholder management","Influencing without authority","Cross-functional collaboration"]

Leverage advanced analytics to shape marketing strategy and experimentation across multiple markets. Partner with senior marketing stakeholders to define measurement frameworks, design A/B and geo tests, and build ML and causal inference models that improve incremental ROI and marketing spend optimization. Develop scalable SQL-based data products using BigQuery and dbt, deliver dashboards in tools like Looker and Tableau, and drive AI-first automation (LLM-assisted insights, anomaly detection) while mentoring junior analysts.

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FursaFursa
Delivery Hero
Delivery Hero
2 days ago

Senior Marketing and Experimentation Data Analyst

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Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Leverage advanced analytics to shape marketing strategy and experimentation across multiple markets. Partner with senior marketing stakeholders to define measurement frameworks, design A/B and geo tests, and build ML and causal inference models that improve incremental ROI and marketing spend optimization. Develop scalable SQL-based data products using BigQuery and dbt, deliver dashboards in tools like Looker and Tableau, and drive AI-first automation (LLM-assisted insights, anomaly detection) while mentoring junior analysts.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Design and execute analytical methodologies, including A/B or geo tests, and build ML and causal inference models to evaluate incremental ROI.
  • •Collaborate with senior marketing stakeholders to understand objectives, recommend analytics approaches, present insights, and drive alignment across teams.
  • •Define measurement frameworks and metric definitions, and develop complex SQL models to transform large datasets into actionable insights using BigQuery and dbt.
  • •Design and build user-friendly reporting assets, including dashboards (Looker, Tableau) and AI-driven root-cause analysis solutions.
  • •Mentor junior analysts and drive AI-driven analytics automation, including agentic workflows and LLM-assisted insight generation.

Key Requirements

  • •7+ years of data analytics experience with strong focus on SQL and Python, data modeling, and data visualization.
  • •3+ years supporting Marketing, Growth, Brand, or similar teams, influencing marketing leadership through actionable recommendations.
  • •Strong technical depth in SQL and Python, including experimentation (A/B testing, causal inference) and statistical modeling.
  • •Ability to structure complex business problems in ambiguous environments and translate insights into clear decisions and actions.
  • •Experience leading or mentoring analysts and partnering with senior stakeholders to drive alignment across cross-functional teams.
Experience:7+ yearsMarketingExperimentationA/B testingCausal inferenceData modelingData visualizationAI-first environments
Education:Master's in Statistics, Data Science, Analytics, Mathematics, Economics, Computer Science, or related field
Skills:Problem-solvingMentorshipStakeholder managementInfluencing without authorityCross-functional collaboration
Languages:English
Tech Stack:SQLPythonBigQueryDbtLookerTableauA/B testingCausal inferenceMachine learningLLMsPrompt engineeringAnomaly detectionRoot-cause analysis agents

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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