Marketing Manager - Americas

SpiderSilk
San Francisco, Toronto
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Writing","Communication","Strategic thinking","Comfort with ambiguity"]

Own SpiderSilk’s Americas go-to-market narrative end-to-end: positioning, story, content, and demand generation for a cybersecurity platform aimed at CISOs and security teams. Write and launch web copy, campaigns, product messaging, case studies, and thought leadership. Build demand generation from scratch, create sales enablement for Americas sellers, and grow brand credibility through press, analysts, partners, and community—working closely with product and sales across time zones.

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SpiderSilk
SpiderSilk
1 day ago

Marketing Manager - Americas

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Last checked: 1 hour agoStatus: Live

Job Summary

Own SpiderSilk’s Americas go-to-market narrative end-to-end: positioning, story, content, and demand generation for a cybersecurity platform aimed at CISOs and security teams. Write and launch web copy, campaigns, product messaging, case studies, and thought leadership. Build demand generation from scratch, create sales enablement for Americas sellers, and grow brand credibility through press, analysts, partners, and community—working closely with product and sales across time zones.
Location: San Francisco, Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build the North American go-to-market narrative for the platform and ensure it resonates with CISOs, security leaders, and their teams.
  • •Write content including web copy, campaign assets, product messaging, case studies, and early thought leadership.
  • •Stand up demand generation from scratch, including channel mix, campaign calendar, and reporting.
  • •Create sales enablement for Americas sellers, including pitch narrative, one-pagers, battlecards, and objection handling.
  • •Build brand credibility through press, analysts, partners, and community presence; collaborate with product, sales, and the Dubai marketing team across time zones.

Key Requirements

  • •Cybersecurity marketing experience, ideally marketing to CISOs and security teams (CTEM, attack surface management, or SOC/detection & response is a strong advantage).
  • •A proven zero-to-something track record building brand trust and demand where the company was new.
  • •Comfort operating with ambiguity while building positioning, content calendar, and channel strategy.
  • •Deep North American market fluency, including buyer behavior, analyst relationships, PR norms, and channel dynamics.
  • •Strong writing skills for clear, technically credible copy security practitioners take seriously.
Experience:Cybersecurity
Skills:WritingCommunicationStrategic thinkingComfort with ambiguity
Tech Stack:AWS MarketplaceGartnerForrester

Company Brief

SpiderSilk
Develops cybersecurity products and services focused on threat intelligence, attack surface discovery, and digital risk protection. The company helps organizations identify exposed assets, monitor threats, and reduce security vulnerabilities.
Industry: Cybersecurity
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Headquarters: Dubai, United Arab Emirates
Founded: 2019
WebsiteLinkedIn