VP, Creator Growth (SLG)

Later
United States
Workplace: RemoteFull timeUSD 200,000 - 275,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Communication","Data-driven","Collaboration"]

Senior, high-visibility leader responsible for defining and executing the creator SLG sales-led growth strategy. Own end-to-end acquisition, activation, and retention programs for affiliate creators, build GTM infrastructure, and collaborate with Sales, Product, and Later Influence to scale creator partnerships across Later Influence and Mavely.

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Later
Later
4 months ago

VP, Creator Growth (SLG)

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Last checked: 16 hours agoStatus: Live

Job Summary

Senior, high-visibility leader responsible for defining and executing the creator SLG sales-led growth strategy. Own end-to-end acquisition, activation, and retention programs for affiliate creators, build GTM infrastructure, and collaborate with Sales, Product, and Later Influence to scale creator partnerships across Later Influence and Mavely.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix for affiliate creator growth across Later Influence and Mavely.
  • •Set the annual and quarterly GTM plan for creator SLG acquisition with goals, resource requirements, and success metrics aligned to revenue targets.
  • •Define the creator journey from initial outreach through activation and build programs where sales-assisted motions outperform self-serve.
  • •Partner with Sales leadership to design creator-facing value propositions, pitch materials, and acquisition playbooks for a repeatable motion at scale.
  • •Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid; optimize for sign-ups, activation, and first-transaction milestones.

Pay and Benefits

Salary: USD 200,000 - 275,000 annually
Perks:Remote Work

Key Requirements

  • •8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
  • •Background at a social media platform, creator economy company, or affiliate/influencer marketing business.
  • •Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes.
  • •Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals.
  • •Strong data orientation: you set up measurement frameworks, define success metrics, and use performance data to make fast decisions and reallocate investment.
Experience:8+ yearsCreator marketingGrowth marketingAffiliate marketing
Skills:LeadershipStrategic thinkingCommunicationData-drivenCollaboration
Languages:English

Company Brief

Later
Provides a visual social media planning, scheduling, and analytics platform that helps brands, creators, and agencies manage Instagram, TikTok, and other social channels. Offers content calendar, media library, and performance insights to streamline social publishing workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Vancouver, Canada
Founded: 2014
Website