4 days ago

Client Marketing Manager, Go-to-Market Process Delivery & Enablement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own marketing workflow governance and content operations to enable scalable content delivery across channels. Lead day-to-day management and continuous improvement of Adobe Experience Manager (AEM) Digital Asset Management (DAM) processes, and support Adobe Workfront and AEM integrations. Partner with Product, Technology, and Marketing stakeholders to prioritize enhancements, define content governance standards, optimize intake/approvals/publishing workflows, and automate manual processes for better reuse, discoverability, and efficiency.

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead day-to-day governance, operational management, and continuous development of Adobe Experience Manager (AEM) Digital Asset Management (DAM) processes and marketing capabilities.
•Establish and maintain enterprise asset management standards, including metadata, taxonomy, asset lifecycle management, retention, and content governance.
•Partner with Product, Technology, and Marketing stakeholders to define and prioritize enhancements supporting Content-as-a-Service capabilities.
•Optimize marketing workflows across intake, activation, build reviews, approvals, and publishing/distribution to improve reuse and discoverability.
•Develop operational processes, governance models, and performance metrics; identify automation opportunities; support change management, adoption, training, and documentation.

Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid HolidaysPaid LeaveSick Days

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and training.
•Seven years of related experience or an equivalent combination of education and experience.
•Deep specialized knowledge in marketing/process management and the ability to interpret business challenges and apply best practices.
•Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
•Ability to lead complex projects with risk exposure and lead a team of professionals, plus demonstrated budget management experience.

Experience:BankingMarketing operations

Education:Bachelor's in Marketing, Communications, Business Administration or related field

Skills:GovernanceStakeholder managementContinuous improvementRelationship buildingIndependent judgment

Languages:English

Tech Stack:Adobe Experience Manager (AEM)AEM Digital Asset Management (DAM)Adobe WorkfrontAEM integrationsDigital Asset ManagementMetadataTaxonomyContent-as-a-Service (CaaS)Headless content deliveryMarTechAgile

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn

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Truist Financial

4 days ago

Client Marketing Manager, Go-to-Market Process Delivery & Enablement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Charlotte, Atlanta

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead day-to-day governance, operational management, and continuous development of Adobe Experience Manager (AEM) Digital Asset Management (DAM) processes and marketing capabilities.
•Establish and maintain enterprise asset management standards, including metadata, taxonomy, asset lifecycle management, retention, and content governance.
•Partner with Product, Technology, and Marketing stakeholders to define and prioritize enhancements supporting Content-as-a-Service capabilities.
•Optimize marketing workflows across intake, activation, build reviews, approvals, and publishing/distribution to improve reuse and discoverability.
•Develop operational processes, governance models, and performance metrics; identify automation opportunities; support change management, adoption, training, and documentation.

Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kPaid HolidaysPaid LeaveSick Days

Key Requirements

•Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and training.
•Seven years of related experience or an equivalent combination of education and experience.
•Deep specialized knowledge in marketing/process management and the ability to interpret business challenges and apply best practices.
•Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
•Ability to lead complex projects with risk exposure and lead a team of professionals, plus demonstrated budget management experience.

Experience:BankingMarketing operations

Education:Bachelor's in Marketing, Communications, Business Administration or related field

Skills:GovernanceStakeholder managementContinuous improvementRelationship buildingIndependent judgment

Languages:English

Company Brief

Truist Financial

Provides consumer and commercial banking, wealth management, insurance, lending, and payments services through a large U.S. financial services platform formed by the merger of BB&T and SunTrust.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Charlotte, United States

Founded: 2019

Website LinkedIn