Head of Marketing - Kinvel

SKELAR
Lviv
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Analytical mindset","Data-driven decision making","Ownership","Startup mindset"]

Lead go-to-market and growth for a new AI Language Tutor business, owning user acquisition from the first campaigns through scaling. You’ll run hands-on performance marketing (primary focus Meta), build marketing analytics and attribution, manage budget and unit economics (CAC, LTV, ROAS), and establish a data-driven creative funnel with A/B testing across the journey. Later, you’ll hire and lead a marketing team (User Acquisition, Creative, Motion Design).

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SKELAR
SKELAR
1 month ago

Head of Marketing - Kinvel

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead go-to-market and growth for a new AI Language Tutor business, owning user acquisition from the first campaigns through scaling. You’ll run hands-on performance marketing (primary focus Meta), build marketing analytics and attribution, manage budget and unit economics (CAC, LTV, ROAS), and establish a data-driven creative funnel with A/B testing across the journey. Later, you’ll hire and lead a marketing team (User Acquisition, Creative, Motion Design).
Location: Lviv
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own growth strategy and go-to-market planning from 0 to 1, including channel selection, positioning, messaging, and pricing in sync with Product Management.
  • •Run and optimize early performance campaigns hands-on (main focus Meta) and validate channels before delegating to the team.
  • •Own unit economics and key metrics (CAC, LTV, ROAS) by building marketing analytics and attribution from scratch.
  • •Manage the marketing budget end-to-end, identifying opportunities for aggressive but profitable scaling.
  • •Build and lead the creative and experimentation system: performance creative production with iterations based on data, and continuous A/B tests across the funnel; hire, onboard, and grow the marketing team.

Pay and Benefits

Perks:Health InsuranceMeal AllowanceGym MembershipTravel Allowance

Key Requirements

  • •5+ years in performance/growth marketing for B2C products, including 2+ years as a marketing/growth leader (Head of Marketing, Growth Lead, Marketing Lead).
  • •Proven growth/scaling cases showing business impact with measurable results.
  • •Deep hands-on Paid Acquisition expertise with Meta Ads (required) plus experience with other channels such as Google Ads, TikTok Ads, and ASA.
  • •Strong analytical mindset: unit economics, building traffic ROI models, and making decisions based on data.
  • •Management experience: hiring, developing, and leading a marketing team, plus building processes and people.
Experience:B2CStartupEdTechAIPerformance marketing
Skills:LeadershipAnalytical mindsetData-driven decision makingOwnershipStartup mindset
Languages:English
Tech Stack:Meta AdsGoogle AdsTikTok AdsASAA/B testingCACLTVROASMarketing analyticsAttributionAppsFlyerAdjustRevenueCatAmplitudeASOMotion design

Company Brief

SKELAR
Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.
Industry: Developer Tools
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