Senior Marketing Data Scientist

Thumbtack
Ontario
Workplace: RemoteFull timeFunction: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Problem-solving","Critical thinking","Business judgment","Cross-functional communication","Ability to navigate ambiguity"]

Embed with the paid marketing team to run end-to-end analytics for growth marketing—translating ambiguous questions into rigorous analyses, optimizing channel mix, and improving campaign performance. Design and interpret experiments/quasi-experiments for causal insights, build statistical/ML models on large datasets, and partner with MarTech, Product, Engineering, and Finance to deliver scalable measurement and decision-support tools across Thumbtack’s marketing organization.

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FursaFursa
Thumbtack
Thumbtack
5 months ago

Senior Marketing Data Scientist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Embed with the paid marketing team to run end-to-end analytics for growth marketing—translating ambiguous questions into rigorous analyses, optimizing channel mix, and improving campaign performance. Design and interpret experiments/quasi-experiments for causal insights, build statistical/ML models on large datasets, and partner with MarTech, Product, Engineering, and Finance to deliver scalable measurement and decision-support tools across Thumbtack’s marketing organization.
Location: Ontario
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end analytics for growth marketing: partner with Marketing/Finance/external partners to understand user behavior, define audiences, measure performance, and forecast/allocate budgets.
  • •Translate ambiguous business questions into rigorous analyses and clear recommendations to improve campaign performance and optimize overall channel mix.
  • •Design, execute, and interpret experiments and quasi-experiments to enable causal inference and guide high-stakes marketing investment decisions.
  • •Partner with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities (e.g., local market intelligence and LTV bidding system improvements).
  • •Raise the bar for data culture by designing, maintaining, and documenting trusted data tables and metrics that enable self-serve decision-making.

Key Requirements

  • •Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus).
  • •3+ years of experience in marketing data science with strong understanding of digital marketing and marketing measurement/performance optimization.
  • •Advanced SQL skills and proficiency in Python or R.
  • •Experience using Looker (or similar BI tools) to drive insights.
  • •Experience working with large, imperfect datasets and building/applying statistical and/or machine learning models to solve real-world business problems.
Experience:3+ yearsMarketing data scienceDigital marketingMarketing measurementExperimentation
Education:Bachelor's in statistics, mathematics, data science, economics, or a related quantitative field
Skills:Problem-solvingCritical thinkingBusiness judgmentCross-functional communicationAbility to navigate ambiguity
Tech Stack:SQLPythonRLookerBI toolsMarTech

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn