Head of Digital Product

Gymshark
United Kingdom
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Stakeholder management","Leadership","Mentoring","Project management","Attention to detail"]

Lead Gymshark’s digital product strategy across the website and app, directing a team of Product Managers to drive customer-centric innovation and measurable growth. Own initiatives spanning product pages, recommendations, promotions, checkout experiences, product discovery, and omni-channel engagement. Shape eCommerce technology strategy, commercial performance, and first-party data/AI personalization, while partnering with UX, engineering, data, and finance to deliver scalable systems, improved conversion, and stronger retention and LTV.

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FursaFursa
Gymshark
Gymshark
1 week ago

Head of Digital Product

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead Gymshark’s digital product strategy across the website and app, directing a team of Product Managers to drive customer-centric innovation and measurable growth. Own initiatives spanning product pages, recommendations, promotions, checkout experiences, product discovery, and omni-channel engagement. Shape eCommerce technology strategy, commercial performance, and first-party data/AI personalization, while partnering with UX, engineering, data, and finance to deliver scalable systems, improved conversion, and stronger retention and LTV.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute the digital eCommerce product strategy to drive engagement and revenue.
  • •Translate strategy into roadmaps, enabling high-velocity testing, iteration, and optimisation.
  • •Own and evolve the value proposition across digital channels, balancing customer needs and business objectives.
  • •Ensure seamless end-to-end customer journeys from product discovery to post-purchase engagement using AI and first-party data.
  • •Lead CRM and loyalty initiatives, partnering with cross-functional teams to maximise engagement, retention, and LTV.

Pay and Benefits

Perks:Annual BonusHealth InsurancePensionPaid LeaveGym Membership

Key Requirements

  • •Extensive experience in digital product management and eCommerce, with a focus on consumer engagement and digital sales growth.
  • •Proven ability to lead multiple product development tracks, balancing speed of execution with strategic impact.
  • •Strong track record in conversion rate optimisation, including PDP innovation and checkout experience improvements.
  • •Deep expertise in first-party data strategies, AI-driven personalisation, and commercial data analysis.
  • •Hands-on experience with A/B testing, AI-powered recommendations, and CRM/loyalty-driven engagement strategies.
Experience:ECommerceRetailFashion
Skills:Stakeholder managementLeadershipMentoringProject managementAttention to detail
Languages:English
Tech Stack:A/B testingAI-driven personalisationAI-powered recommendationsCRMFirst-party dataPersonalizationECommerceOmni-channel

Company Brief

Gymshark
Designs and sells performance-driven fitness apparel, accessories, and lifestyle products direct-to-consumer worldwide, built around a strong social media and community-driven brand presence.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: Solihull, United Kingdom
Founded: 2012
WebsiteLinkedIn