Field Marketing Manager, EMEA

Fireworks AI
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional collaboration","Strategic thinking","Operational excellence","Communication","Data-driven decision making"]

Own Fireworks AI’s EMEA field marketing strategy and execution, aligning event and field-program investments to sales priorities, pipeline goals, and key customer segments. Plan and deliver end-to-end in-person experiences—executive programs, educational events, trade shows, co-sponsored activations, and flagship conferences—while building pre-/day-of/post-event engagement to improve registration-to-attendance and sales follow-up. Measure ROI, partner with sales leadership on territory strategy, and mentor junior team members.

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FursaFursa
Fireworks AI
Fireworks AI
2 days ago

Field Marketing Manager, EMEA

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Last checked: 11 hours agoStatus: Live

Job Summary

Own Fireworks AI’s EMEA field marketing strategy and execution, aligning event and field-program investments to sales priorities, pipeline goals, and key customer segments. Plan and deliver end-to-end in-person experiences—executive programs, educational events, trade shows, co-sponsored activations, and flagship conferences—while building pre-/day-of/post-event engagement to improve registration-to-attendance and sales follow-up. Measure ROI, partner with sales leadership on territory strategy, and mentor junior team members.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop Fireworks AI’s EMEA field marketing strategy aligned to sales priorities, pipeline goals, and customer segments.
  • •Conceptualize and produce end-to-end hosted events, including executive experiences, educational events, trade shows, co-sponsored activations, and flagship user conferences.
  • •Create engagement strategies before, during, and after events to maximize registration-to-attendance and drive sales follow-up.
  • •Partner with sales leadership on territory and account-level strategy to time field programs to the buying cycle.
  • •Track and report program ROI, and mentor junior field marketing team members as the function grows.

Key Requirements

  • •7+ years of field marketing or event marketing experience in B2B SaaS or B2B tech.
  • •Strategic and operational excellence to plan program roadmaps and manage logistics for multiple event types.
  • •Experience partnering with sales leadership and AE’s to develop territory-level event strategies and account-based marketing motions.
  • •Proven ability to manage complex, multi-event portfolios across diverse program formats.
  • •Strong written and verbal communication to create event documentation and share post-event insights; comfort with data and analytics is required.
Experience:7+ yearsB2B SaaSB2B techStartupsEMEA
Skills:Cross-functional collaborationStrategic thinkingOperational excellenceCommunicationData-driven decision making
Tech Stack:SalesforceCRMMarketing automationMarketo

Company Brief

Fireworks AI
Develops AI-driven tools to generate and optimize visual marketing content for brands and creators, automating production of short-form videos and multimedia assets for social platforms to improve engagement and scale creative workflows.
Industry: SaaS
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