Marketing Operations Manager

Informa
Georgetown
Workplace: HybridFull timeFunction: Business OperationsExperience: 2-4 yearsEducation: bachelorsSkills: ["Attention to detail","Self-starter","Data-driven mindset","Proactive research","Ability to manage multiple projects"]

Own marketing operations day-to-day by managing marketing automation platforms and CRM systems to ensure seamless execution. Build and optimize campaign processes using data-driven insights, maintain data hygiene and tracking, and integrate marketing technology systems and flows. Lead audience segmentation, nurture and event follow-up email programs, and run A/B testing to improve performance. Track KPIs, deliver reporting, and align marketing operations with business goals and firm priorities.

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FursaFursa
Informa
Informa
1 day ago

Marketing Operations Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 1 day ago

Job Summary

Own marketing operations day-to-day by managing marketing automation platforms and CRM systems to ensure seamless execution. Build and optimize campaign processes using data-driven insights, maintain data hygiene and tracking, and integrate marketing technology systems and flows. Lead audience segmentation, nurture and event follow-up email programs, and run A/B testing to improve performance. Track KPIs, deliver reporting, and align marketing operations with business goals and firm priorities.
Location: Georgetown
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution.
  • •Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions using data-driven insights.
  • •Manage marketing tech stack integration and data flow between systems; maintain data hygiene, lead routing rules, and campaign tracking mechanisms.
  • •Develop and manage audience segmentation strategies, nurture campaigns, event follow-up email sequences, and email templates, landing pages, and forms.
  • •Track and report on campaign performance metrics and operational KPIs, providing insights aligned with marketing-driven pipeline and revenue impact.

Pay and Benefits

Equity and Bonus:Equity
Perks:Remote WorkPrivate MedicalEquityLearning Budget

Key Requirements

  • •Bachelor's degree in Marketing, Business Administration, or related field.
  • •2-4 years of experience in email marketing, digital marketing, or marketing automation roles.
  • •Proven track record in campaign management and audience segmentation.
  • •Strong understanding of marketing automation platforms and CRM systems.
  • •Data-driven mindset with experience analyzing campaign performance and operational metrics.
Experience:2-4 yearsEmail marketingDigital marketingMarketing automation
Education:Bachelor's in Marketing, Business Administration, or related field
Skills:Attention to detailSelf-starterData-driven mindsetProactive researchAbility to manage multiple projects
Certifications:Marketo Certified ExpertMarketo Certified Associate
Languages:English (UK)
Tech Stack:Marketing automation platformsCRM systemsEmail marketingA/B testingAPIsData mappingLead scoringLead lifecycle managementAttribution models

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn