Manager, Integrated Marketing

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic planning","Cross-functional collaboration","Stakeholder management","Communication","Data analysis"]

Own TV/Audio integrated marketing strategy and execute full-funnel campaigns from brief through delivery. Translate product launches and commercial priorities into integrated plans spanning paid, social/influencer, digital, partnerships, CRM, shopper marketing, and creative. Partner across consumer insights, product marketing, brand design, and legal to localize assets, align stakeholders, and manage budgets. Track KPIs, consolidate performance across channels, and deliver executive-ready reporting and recommendations.

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FursaFursa
Samsung
Samsung
1 day ago

Manager, Integrated Marketing

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Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 3 weeks ago

Job Summary

Own TV/Audio integrated marketing strategy and execute full-funnel campaigns from brief through delivery. Translate product launches and commercial priorities into integrated plans spanning paid, social/influencer, digital, partnerships, CRM, shopper marketing, and creative. Partner across consumer insights, product marketing, brand design, and legal to localize assets, align stakeholders, and manage budgets. Track KPIs, consolidate performance across channels, and deliver executive-ready reporting and recommendations.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Assist with development and execution of the TV/Audio marketing strategy and integrated marketing programs for product launches and brand building.
  • •Drive integrated campaign development and execution across TV, digital, social, earned, partnerships, CRM, and shopper marketing while ensuring consistent messaging.
  • •Own campaign insights by partnering with consumer insights for testing, iterating based on recommendations, and localizing assets for use across channels.
  • •Develop executive-ready campaign recaps and consolidate channel performance across media, retail, PR/social, CRM, and s.com to inform recommendations.
  • •Perform day-to-day budget and approval management, submit proposals via the Samsung procurement bid management system (BQMS), and manage marketing assets.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •7+ years in consumer marketing/integrated marketing/brand strategy or GTM planning, preferably in consumer-packaged goods or electronics.
  • •Demonstrated strategic planning skills and experience developing and managing integrated marketing campaigns across multiple channels.
  • •Experience collaborating with agencies and cross-functional teams, and managing multiple stakeholders in a fast-paced environment.
  • •Excellent communication, presentation, and decision-making skills, including exceptional PowerPoint skills and proficiency with MS Office.
  • •Strong Excel skills for analyzing data and creating easy-to-read dashboards; Bachelor’s Degree required (MBA preferred).
Experience:7+ years
Education:Bachelor's
Skills:Strategic planningCross-functional collaborationStakeholder managementCommunicationData analysis
Tech Stack:PowerPointMS OfficeExcelDashboards

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn