Senior Product Marketing Manager

DocuSign
Dublin, Paris, London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Collaboration","Analytical skills","Problem-solving","Self-starter","Ability to simplify complex topics"]

Own the narrative for core identity, digital signature, and trust by crafting differentiated messaging, positioning, and customer-facing content for enterprise buyers. Lead end-to-end go-to-market strategy and launch execution for identity verification methods and premium trust services, including sales enablement and trust web content. Partner with product and cross-functional teams to measure adoption and continuously optimize onboarding, serving as the primary SME on risk, compliance, and evolving regulations like eIDAS.

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FursaFursa
DocuSign
DocuSign
1 month ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the narrative for core identity, digital signature, and trust by crafting differentiated messaging, positioning, and customer-facing content for enterprise buyers. Lead end-to-end go-to-market strategy and launch execution for identity verification methods and premium trust services, including sales enablement and trust web content. Partner with product and cross-functional teams to measure adoption and continuously optimize onboarding, serving as the primary SME on risk, compliance, and evolving regulations like eIDAS.
Location: Dublin, Paris, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create differentiated positioning, messaging, and customer-facing content for digital signature and identity verification.
  • •Drive end-to-end go-to-market strategy and launch execution for new identity verification methods and premium trust services, ensuring cross-functional readiness.
  • •Own primary trust web pages and internal sales enablement portals for buyers and field teams.
  • •Partner with product leads to establish feedback loops and tracking frameworks to measure adoption and optimize onboarding journeys.
  • •Serve as primary SME on risk and compliance, uncovering customer insights and regulatory trends (e.g., eIDAS) to identify high-priority trust use cases and support strategic events.

Key Requirements

  • •8+ years of product marketing experience in B2B SaaS, with a proven track record managing high-growth products or platform portfolios.
  • •Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams.
  • •Domain expertise in identity verification (IDV), digital identity standards, and/or electronic signatures.
  • •Strong working knowledge of global regulatory and compliance frameworks such as eIDAS, ESIGN, UETA, KYC/AML, or SOC 2.
  • •Bachelor’s degree or equivalent practical experience; MBA preferred.
Experience:8+ yearsB2B SaaS
Education:Bachelor's
Skills:CollaborationAnalytical skillsProblem-solvingSelf-starterAbility to simplify complex topics
Languages:English
Tech Stack:B2B SaaSGo-to-market (GTM)Product launch bills of materials (BOM)Intelligent Agreement Management (IAM)EIDASESIGNUETAKYC/AMLSOC 2AESQESCLM

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
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