Head of Product Led Growth Marketing

Confluent
United States
Workplace: RemoteFull timeUSD 282,500 - 339,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Leadership","Problem-solving","Analytical thinking","Strategic thinking"]

Lead a cross-functional growth team to define and optimize Confluent’s product-led growth strategy across the full funnel, from acquisition to high-value conversion. Collaborate with Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, funnel conversion, and downstream revenue, while building measurement, experimentation, and AI-enabled growth capabilities.

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Confluent
Confluent
5 months ago

Head of Product Led Growth Marketing

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead a cross-functional growth team to define and optimize Confluent’s product-led growth strategy across the full funnel, from acquisition to high-value conversion. Collaborate with Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, funnel conversion, and downstream revenue, while building measurement, experimentation, and AI-enabled growth capabilities.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
  • •Recruit, mentor, and manage a multidisciplinary growth team of marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with the company’s strategic goals.
  • •Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale programs across traditional and emerging discovery channels, including answer engine optimization (AEO).
  • •Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
  • •Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.

Pay and Benefits

Salary: USD 282,500 - 339,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
  • •Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
  • •Strong analytical and problem-solving skills with strategic thinking ability; SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
  • •Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
  • •Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.
Experience:8+ yearsEnterprise softwareSaaSGrowth marketingPLGAnalytics
Skills:CommunicationLeadershipProblem-solvingAnalytical thinkingStrategic thinking
Tech Stack:SQLHexTableauAmplitudeBigQueryReverse ETLProduct analytics

Company Brief

Confluent
Provides a cloud-native data streaming platform built on Apache Kafka that enables organizations to harness real-time data for event streaming, analytics, and AI applications across hybrid and multi-cloud environments.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: Mountain View, United States
Founded: 2014
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor