Confluent

3 months ago

Head of Product Led Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead a cross-functional growth team to define and optimize Confluent’s product-led growth strategy across the full funnel, from acquisition to high-value conversion. Collaborate with Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, funnel conversion, and downstream revenue, while building measurement, experimentation, and AI-enabled growth capabilities.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
•Recruit, mentor, and manage a multidisciplinary growth team of marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with the company’s strategic goals.
•Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale programs across traditional and emerging discovery channels, including answer engine optimization (AEO).
•Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
•Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.

Pay and Benefits

Salary: USD 282,500 - 339,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
•Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
•Strong analytical and problem-solving skills with strategic thinking ability; SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
•Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
•Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.

Experience:8+ yearsEnterprise softwareSaaSGrowth marketingPLGAnalytics

Skills:CommunicationLeadershipProblem-solvingAnalytical thinkingStrategic thinking

Tech Stack:SQLHexTableauAmplitudeBigQueryReverse ETLProduct analytics

Company Brief

Confluent

Provides a cloud-native data streaming platform built on Apache Kafka that enables organizations to harness real-time data for event streaming, analytics, and AI applications across hybrid and multi-cloud environments.

Industry: Data Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Unicorn (USD 1B+)

Funding: IPO / Publicly Listed

Headquarters: Mountain View, United States

Founded: 2014

Glassdoor: 3.6

Website LinkedIn Glassdoor

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Confluent

3 months ago

Head of Product Led Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
•Recruit, mentor, and manage a multidisciplinary growth team of marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with the company’s strategic goals.
•Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale programs across traditional and emerging discovery channels, including answer engine optimization (AEO).
•Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
•Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.

Pay and Benefits

Salary: USD 282,500 - 339,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
•Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
•Strong analytical and problem-solving skills with strategic thinking ability; SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
•Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
•Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.

Experience:8+ yearsEnterprise softwareSaaSGrowth marketingPLGAnalytics

Skills:CommunicationLeadershipProblem-solvingAnalytical thinkingStrategic thinking

Tech Stack:SQLHexTableauAmplitudeBigQueryReverse ETLProduct analytics

Company Brief

Confluent

Industry: Data Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Unicorn (USD 1B+)

Funding: IPO / Publicly Listed

Headquarters: Mountain View, United States

Founded: 2014

Glassdoor: 3.6

Website LinkedIn Glassdoor