Head of Patient Growth Marketing

Headway
New York
Workplace: RemoteFull timeUSD 251,200 - 314,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Leadership","Cross-functional collaboration","Strategic thinking","Team building"]

Own and scale patient growth marketing across paid acquisition, lifecycle (email/SMS/push), and organic channels. Build foundational martech and measurement systems (attribution, incrementality, MMM), and create creative systems that accelerate testing velocity. Lead and grow a technical, creative growth marketing team, align patient and provider growth to prevent cannibalization, and partner closely with Engineering, Data, Product, Finance, Business Ops, and Provider Marketing to drive repeatable outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Headway
Headway
9 months ago

Head of Patient Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own and scale patient growth marketing across paid acquisition, lifecycle (email/SMS/push), and organic channels. Build foundational martech and measurement systems (attribution, incrementality, MMM), and create creative systems that accelerate testing velocity. Lead and grow a technical, creative growth marketing team, align patient and provider growth to prevent cannibalization, and partner closely with Engineering, Data, Product, Finance, Business Ops, and Provider Marketing to drive repeatable outcomes.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own patient growth marketing across paid acquisition, lifecycle, and organic channels.
  • •Lead channel plumbing and measurement, including experimentation frameworks, attribution, incrementality, MMM, and reporting.
  • •Develop creative systems to increase testing velocity and learning loops across message, audience, asset, and surface.
  • •Align patient and provider growth levers to prevent channel overlap and unlock network effects.
  • •Hire, lead, and develop a high-bar growth marketing team across paid, lifecycle, and organic, partnering with Engineering and Product on conversion-driving surfaces.

Pay and Benefits

Salary: USD 251,200 - 314,000 annually
Equity and Bonus:Equity
Perks:Equity CompensationHealth InsuranceDentalVisionHsa Fsa401kRemote WorkParental LeavePaid LeavePaid HolidaysEapLearning Budget

Key Requirements

  • •Deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels.
  • •Experience leading lifecycle marketing teams and deploying email, SMS, and push channels.
  • •Strong martech and attribution experience, including build vs. buy and measurement frameworks such as attribution, incrementality, and MMM.
  • •Ability to partner closely with Engineering and Product, operating as one team with shared outcomes.
  • •Experience deploying AI-forward marketing strategies and communicating clearly to non-experts, executives, and boards.
Skills:CommunicationLeadershipCross-functional collaborationStrategic thinkingTeam building
Tech Stack:GoogleMetaOTTOLVPaid acquisitionSearchSocialProgrammaticDisplayEmailSMSPushSEORedditInstagramTikTokYouTubeAttributionIncrementalityMMM

Company Brief

Headway
Headway is a technology-driven mental health platform that connects patients with licensed therapists and streamlines insurance-based mental healthcare access for providers and practices across the United States.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: New York, United States
Founded: 2017
Website