Senior Digital Content Management Partner

Citizens Bank
Pittsburgh, New York
Workplace: HybridFull timeUSD 80,000 - 133,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 5-7 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Stakeholder management","Analytical","Problem-solving"]

Develop and execute integrated, multi-channel content and campaign strategies for student banking, blending traditional content marketing with social media, SEO, and emerging AI/LLM-driven discovery. Partner with cross-functional teams to deliver campaign-driven, audience-relevant content across channels, scale modular components for personalization, and optimize performance with analytics in a fast-paced, regulated financial services environment.

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FursaFursa
Citizens Bank
Citizens Bank
4 months ago

Senior Digital Content Management Partner

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Develop and execute integrated, multi-channel content and campaign strategies for student banking, blending traditional content marketing with social media, SEO, and emerging AI/LLM-driven discovery. Partner with cross-functional teams to deliver campaign-driven, audience-relevant content across channels, scale modular components for personalization, and optimize performance with analytics in a fast-paced, regulated financial services environment.
Location: Pittsburgh, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead development of integrated, multi-channel campaign strategies across business priorities, seasonal moments, and real-time relevance opportunities
  • •Translate business goals into messaging frameworks, content plans, and activation strategies across owned, social, and partner channels
  • •Partner with marketing, social, paid media, and creative teams to execute campaigns end-to-end
  • •Develop and guide social-first content strategies aligned to student audience behaviors and platform best practices
  • •Lead audience-first content strategy and editorial planning across the student journey

Pay and Benefits

Salary: USD 80,000 - 133,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsWellness Stipend

Key Requirements

  • •5-7 years of experience in digital content, content marketing, or social media strategy;
  • •Proven experience leading integrated, multi-channel campaigns;
  • •Experience working in cross-functional, matrixed environments;
  • •Strong background in content strategy, editorial planning, and SEO;
  • •Experience with social media strategy and platform-specific content development.
Experience:5-7 yearsMarketingDigital contentSocial media
Education:Bachelor's
Skills:CommunicationCollaborationStakeholder managementAnalyticalProblem-solving
Tech Stack:Adobe AnalyticsLLMSEOModular contentAI

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website