Head of Field Marketing & Strategic Events - Workvivo
Anywhere
Workplace: HybridFull timeEUR 88,700 - 155,200 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Cross-functional collaboration","Data-driven decision-making","Strategic planning","Stakeholder management"]Build and lead a new global field marketing and strategic events function from scratch, owning a tiered ABM motion (1:1, 1:few, 1:many/ABX) that generates and accelerates pipeline. Own the global hero events program, scale regional field teams, and create field calendars and account plans. Partner with Sales Development and Revenue Operations on handoffs, attribution, and lead routing, and report performance and strategy to senior leadership.
