Social Media Specialist

Texas Capital Bancshares
Dallas
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Problem solving","Organizational skills","Adaptability"]

Develop and execute integrated social media campaign strategy across Texas Capital brands, creating original employee advocacy content and managing community engagement and listening. Lead content approval governance for paid and social channels, respond to audience inquiries, and escalate issues as needed. Partner with marketing research to surface audience insights, vet affiliate/third-party opportunities, track performance with comprehensive reports, and stay current on advertising and social media trends.

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Texas Capital Bancshares
Texas Capital Bancshares
4 days ago

Social Media Specialist

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Last checked: 1 hour agoStatus: Live

Job Summary

Develop and execute integrated social media campaign strategy across Texas Capital brands, creating original employee advocacy content and managing community engagement and listening. Lead content approval governance for paid and social channels, respond to audience inquiries, and escalate issues as needed. Partner with marketing research to surface audience insights, vet affiliate/third-party opportunities, track performance with comprehensive reports, and stay current on advertising and social media trends.
Location: Dallas
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Collaborate with marketing stakeholders to develop strategy for integrated social media campaigns across Texas Capital brands.
  • •Create original content for an employee advocacy tool to enable frontline members to share branded content.
  • •Manage compliance and governance workflows for content approvals across paid and social media channels.
  • •Lead community management and listening activities across all social media channels and brands.
  • •Respond to client commentary and inquiries, identify/escalate complaints or potential issues, and report on social media performance.
Travel: Medium travel

Pay and Benefits

Perks:Health Insurance401kPaid Leave

Key Requirements

  • •3-5 years of experience in advertising, media, social media, or a related field with strong B2C background and exposure to highly regulated industries.
  • •Bachelor’s degree in advertising, communications, business, marketing, or a related field.
  • •Strong understanding of social media channels, best practices, digital advertising techniques, and marketing technology platforms.
  • •Ability to collaborate with cross-functional teams and work effectively in a fast-paced environment.
  • •Familiarity with marketing and community management tools such as Asana and Sprout Social, plus collaboration/CRM tools such as Asana and Salesforce.
Experience:3-5 yearsAdvertisingMediaSocial mediaB2CRegulated industries
Education:Bachelor's in advertising, communications, business, marketing, or related
Skills:Cross-functional collaborationCommunicationProblem solvingOrganizational skillsAdaptability
Tech Stack:AsanaSprout SocialSalesforce

Company Brief

Texas Capital Bancshares
Texas Capital Bancshares is the publicly traded parent company of Texas Capital Bank, a full-service financial institution offering commercial banking, treasury management, wealth management, and capital markets services to businesses and individuals in Texas and beyond.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1998
WebsiteLinkedIn