Manager, Commercial Banking Marketing

HSBC
America/Chicago
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Analytical skills","Problem solving","Negotiation","Project management","Leadership","Self-motivation","Customer orientation","Independent work","Ownership","Service mindset","Customer centricity"]

Lead the development and delivery of marketing strategies for commercial banking products, driving brand building, customer acquisition, product penetration, and ROI through multi-channel campaigns. Manage end-to-end campaign execution from briefing and vendor coordination to content, approvals, launch, optimization, and performance reporting. Use martech tools for measurement and tracking, ensure compliance with brand and regulatory requirements, and collaborate with internal stakeholders and risk stewards to manage resources and project risks.

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FursaFursa
HSBC
HSBC
1 month ago

Manager, Commercial Banking Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead the development and delivery of marketing strategies for commercial banking products, driving brand building, customer acquisition, product penetration, and ROI through multi-channel campaigns. Manage end-to-end campaign execution from briefing and vendor coordination to content, approvals, launch, optimization, and performance reporting. Use martech tools for measurement and tracking, ensure compliance with brand and regulatory requirements, and collaborate with internal stakeholders and risk stewards to manage resources and project risks.
Location: America/Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive and develop marketing strategies and activities for commercial banking products/services, focusing on business opportunities and marketing objectives.
  • •Deliver measurable multi-channel marketing campaigns for acquisition, portfolio growth, product penetration, and cross-selling.
  • •Manage end-to-end campaign delivery including briefing, agency/vendor management, content development, approvals, launch, optimization, and performance reporting.
  • •Lead communications with internal and external stakeholders to discuss and resolve implementation issues.
  • •Leverage martech tools to optimize campaign delivery and measurement, ensuring compliance with brand guidelines and regulatory requirements.

Key Requirements

  • •University degree in Marketing, Business Administration, or related discipline.
  • •Solid marketing experience, including exposure to financial institutions and knowledge of banking.
  • •Proven experience running end-to-end marketing programs and managing multi-channel campaigns.
  • •Excellent communication, analytical, problem-solving, negotiation, and project management skills.
  • •Strong proficiency optimizing digital platforms for omni-channel customer engagement.
Education:Bachelor's in Marketing, Business Administration (or related discipline)
Skills:CommunicationAnalytical skillsProblem solvingNegotiationProject managementLeadershipSelf-motivationCustomer orientationIndependent workOwnershipService mindsetCustomer centricity
Languages:EnglishChinesePutonghua
Tech Stack:MartechTag managementMarketing automationPaid media trackingOmni-channelDigital platformsSocial media

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn