Senior Manager, Audience and Program Marketing

Darktrace
New York, Boston, Miami, Charlotte, United States, New Hampshire, Vermont, Pennsylvania, Ohio, Rhode Island, North Carolina, Delaware, Washington DC, New Jersey, Indiana, Kentucky, South Carolina, Maine, Georgia, Maryland, Tennessee, Connecticut, Massachusetts, Michigan, Florida
Workplace: OnsiteFull timeUSD 130,000 - 150,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Cross-functional collaboration","Communication","Stakeholder management","Data-driven mindset","Storytelling","Project management","Agility","Operating in ambiguity"]

Own global customer marketing programs, events, and targeted GTM initiatives that drive sourced pipeline for acquisition and expansion. Design audience- and industry-specific plays, build activation-ready toolkits, and create repeatable frameworks for consistent regional execution. Lead pipeline and demand generation through data-driven program engines and coordinated virtual/in-person events, while monitoring market intelligence and managing KPIs and budget to deliver ROI.

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Darktrace
Darktrace
1 month ago

Senior Manager, Audience and Program Marketing

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Last checked: 12 days agoStatus: Live

Job Summary

Own global customer marketing programs, events, and targeted GTM initiatives that drive sourced pipeline for acquisition and expansion. Design audience- and industry-specific plays, build activation-ready toolkits, and create repeatable frameworks for consistent regional execution. Lead pipeline and demand generation through data-driven program engines and coordinated virtual/in-person events, while monitoring market intelligence and managing KPIs and budget to deliver ROI.
Location: New York, Boston, Miami, Charlotte, United States, New Hampshire, Vermont, Pennsylvania, Ohio, Rhode Island, North Carolina, Delaware, Washington DC, New Jersey, Indiana, Kentucky, South Carolina, Maine, Georgia, Maryland, Tennessee, Connecticut, Massachusetts, Michigan, Florida
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute 3-5 targeted programs annually to deliver pipeline, meetings, and customer experiences.
  • •Manage marketing plans and customer journeys across procurement cycles and compliance requirements.
  • •Create audience and industry-specific plays aligned with PMM and GTM on messaging, positioning, content, and activations.
  • •Own pipeline creation and acceleration for defined audiences/segments using a data-driven program engine.
  • •Scale the global customer event portfolio and define KPIs, reporting monthly/quarterly while managing marketing budget and ROI.
Travel: Medium travel

Pay and Benefits

Salary: USD 130,000 - 150,000 annually
Perks:Health InsuranceDentalVisionPaid LeavePet InsuranceLife InsuranceCommuter Benefits401k

Key Requirements

  • •Bachelor’s degree in marketing, business management, and/or communications.
  • •5+ years of B2B marketing experience, including at least 3 years in technology companies.
  • •Proven track record driving pipeline and influencing sales outcomes.
  • •Experience with ABM, field marketing, events management, and integrated demand generation.
  • •Hands-on experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight).
Experience:B2B marketingTechnology companiesCybersecurityCloudAIPlatform solutions
Education:Bachelor's in marketing, business management, and/or communications
Skills:Strategic thinkingCross-functional collaborationCommunicationStakeholder managementData-driven mindsetStorytellingProject managementAgilityOperating in ambiguity
Tech Stack:SalesforceMarketoHubSpotGainsight

Company Brief

Darktrace
Develops AI-driven cybersecurity solutions that detect, respond to, and neutralize cyber threats across cloud, email, network, and endpoint environments using machine learning and anomaly detection to protect enterprises globally.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 2013
WebsiteLinkedIn