UK - Director of AEO/GEO (FTC)

Incubeta
London
Workplace: OnsiteTemporaryFunction: Executive & General ManagementSkills: ["Strategic leadership","Stakeholder management","Commercial advisory","Mentoring","Communication"]

Own and evolve a unified Search and Answer Engine Optimisation (AEO/GEO) proposition that blends SEO, generative AI search, Digital PR, and content strategy. Act as a trusted advisor to C-suite clients, translating AI-driven discovery into business value, shaping workshops, and reducing adoption barriers. Lead GTM strategy, sales collateral, and value-based pricing inputs, while partnering with operations and tech teams to ensure scalable delivery and validating workflows.

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Incubeta
Incubeta
14 hours ago

UK - Director of AEO/GEO (FTC)

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Last checked: 7 hours agoStatus: Live

Job Summary

Own and evolve a unified Search and Answer Engine Optimisation (AEO/GEO) proposition that blends SEO, generative AI search, Digital PR, and content strategy. Act as a trusted advisor to C-suite clients, translating AI-driven discovery into business value, shaping workshops, and reducing adoption barriers. Lead GTM strategy, sales collateral, and value-based pricing inputs, while partnering with operations and tech teams to ensure scalable delivery and validating workflows.
Location: London
Workplace: Onsite
Employment Type: Temporary · Permanent
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define, evolve, and champion the unified AEO/GEO proposition, coordinating across specialists and markets to ensure alignment and technical feasibility.
  • •Create omni-channel visibility by combining SEO, generative AI search, Digital PR, and content strategy into scalable services.
  • •Build measurement frameworks and best practices, and research/benchmark new tools and market technologies to inform recommendations on the primary technology stack.
  • •Serve as the primary consultant for high-profile clients, addressing adoption barriers and delivering workshops to ensure organizational readiness.
  • •Partner with markets on pitching, scoping, GTM strategies, and value-based pricing inputs to convert complex technology shifts (AEO/GEO/LLMs) into commercial wins.

Pay and Benefits

Perks:Health InsurancePensionGym Membership

Key Requirements

  • •Proven experience shaping and owning a search, content, or digital discovery proposition at a senior strategic level.
  • •Credible fluency across SEO, generative AI search (ChatGPT, Perplexity, Gemini), Digital PR, and content strategy.
  • •Demonstrated track record advising C-suite and senior client stakeholders, with strong commercial rapport-building ability.
  • •Experience contributing to new business pitches, GTM strategy, and value-based pricing models.
  • •Ability to educate, mentor, and upskill teams on emerging AI-driven discovery and LLM-driven search behavior.
Experience:AISearchGenerative AIDigital PRContent strategy
Skills:Strategic leadershipStakeholder managementCommercial advisoryMentoringCommunication
Tech Stack:AEOGEOSEOChatGPTPerplexityGoogle GeminiLLMsDigital PRContent strategyAI visibility ecosystem

Company Brief

Incubeta
Global marketing performance agency providing media, data, creative and technology services to help brands drive growth, in-housing and digital transformation across multiple industries and markets.
Industry: Professional Services
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1995
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Glassdoor: 3.7
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