Builder - Founding Lifecycle Marketing Leader

Reevo
San Francisco, Santa Clara
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical skills","Bias for action","High agency","Strong writing","Experimentation"]

Build lifecycle marketing from scratch across the customer journey—cold outbound, lead nurture, onboarding, and engagement/expansion. Own lifecycle strategy, copy, tooling, segmentation, suppression rules, and deliverability, partnering closely with Sales and using product usage plus CRM data for triggers. Measure impact on activation, retention, and pipeline contribution through continual testing and AI-first workflows. This founding role requires in-office presence in Santa Clara or San Francisco.

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FursaFursa
Reevo
Reevo
18 hours ago

Builder - Founding Lifecycle Marketing Leader

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Build lifecycle marketing from scratch across the customer journey—cold outbound, lead nurture, onboarding, and engagement/expansion. Own lifecycle strategy, copy, tooling, segmentation, suppression rules, and deliverability, partnering closely with Sales and using product usage plus CRM data for triggers. Measure impact on activation, retention, and pipeline contribution through continual testing and AI-first workflows. This founding role requires in-office presence in Santa Clara or San Francisco.
Location: San Francisco, Santa Clara
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build lifecycle strategy across the full journey, identifying gaps and prioritizing what to build first
  • •Own cold outbound end to end, including sequencing, copy, targeting, and deliverability in close alignment with Sales
  • •Create prospect and lead nurture programs, including re-engagement of cold leads, and measure pipeline contribution
  • •Own customer onboarding communications, designing sequences and milestones with accountability for activation rates
  • •Orchestrate multichannel engagement using journey logic, segmentation, and suppression rules, and report on performance by stage

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid LeaveAnnual BonusEquity

Key Requirements

  • •8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies, ideally in Sales or revenue technology
  • •Experience building lifecycle programs from scratch across outbound, nurture, onboarding, and expansion with end-to-end ownership of results
  • •Hands-on journey orchestration skills including segmentation, triggers, suppression logic, and deliverability across email and in-app channels
  • •Ability to wire product usage and CRM data into communication triggers and run cohort/conversion analysis
  • •Excellent writing and ability to draft effective sequences and onboarding emails; AI-native workflow and comfort automating with Notion and AI tools
Experience:8+ yearsAIB2B SaaSSales techRevenue technology
Skills:Analytical skillsBias for actionHigh agencyStrong writingExperimentation
Tech Stack:AINotionEmailCRMIn-app

Company Brief

Reevo
Reevo provides an AI-native unified GTM platform combining CRM, sales engagement, conversational intelligence, prospecting, and forecasting to automate admin work and streamline revenue operations for marketing, sales, and customer success teams.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: USD 250M to 500M
Funding: Series A
Headquarters: Santa Clara, United States
Founded: 2024
WebsiteLinkedInGlassdoor