Growth Analytics & Operations Lead

Haystack News
San Francisco
Workplace: HybridFull timeFunction: Business OperationsExperience: 4-7 yearsEducation: bachelorsSkills: ["Analytical thinking","Statistical rigor","Experimentation mindset","Proactive problem-solving","Data-driven decision-making"]

Own how paid growth is measured and how the growth budget is allocated, partnering with Growth Marketing, BD, data, and engineering. Build attribution and incrementality frameworks (AppsFlyer, SKAdNetwork, deep linking), develop LTV/CAC/payback and pacing/forecasting models, and run experimentation to prove what truly drives viewing and subscriptions. Create automated dashboards and reporting systems across Snowflake and marketing channels to surface actionable insights and protect tracking integrity.

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Haystack News
Haystack News
1 day ago

Growth Analytics & Operations Lead

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Last checked: 7 minutes agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own how paid growth is measured and how the growth budget is allocated, partnering with Growth Marketing, BD, data, and engineering. Build attribution and incrementality frameworks (AppsFlyer, SKAdNetwork, deep linking), develop LTV/CAC/payback and pacing/forecasting models, and run experimentation to prove what truly drives viewing and subscriptions. Create automated dashboards and reporting systems across Snowflake and marketing channels to surface actionable insights and protect tracking integrity.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own paid growth measurement, including MMP (AppsFlyer), SKAdNetwork, deep link tracking, and measurement of CTV placements across Roku, Fire TV, Vizio, and Samsung.
  • •Design and automate reporting systems and dashboards for revenue, partnerships, and marketing campaigns using Snowflake and third-party tools.
  • •Build LTV, CAC, and payback models by platform and device, and design/run incrementality tests to determine true lift.
  • •Build and monitor A/B tests and experimentation frameworks with Product and Data, applying statistical rigor to distinguish causation from correlation.
  • •Run budget operations including pacing, forecasting, and reconciliation across Meta, Google, Apple Search Ads, and CTV platforms.

Key Requirements

  • •Bachelor’s degree in a quantitative or analytical field (advanced degree a plus).
  • •4 to 7 years in growth or marketing analytics, marketing ops, or media buy operations, including at least 2 years in a paid acquisition team at a consumer app, streaming, media, or gaming company.
  • •Fluent in SQL and comfortable in Snowflake (or similar), with experience building analytics from 0→1 including automated dashboards.
  • •Owned or run an MMP/attribution setup (AppsFlyer, Adjust, Branch or similar) and understand SKAdNetwork, lookback windows, and deep linking.
  • •Experience designing and interpreting incrementality/holdout tests and evaluating statistical significance for actionable outcomes.
Experience:4-7 yearsGrowthMarketing analyticsMarketing operationsMedia buyingConsumer appsStreamingGamingAd-supported streamingConnected TV
Education:Bachelor's
Skills:Analytical thinkingStatistical rigorExperimentation mindsetProactive problem-solvingData-driven decision-making
Tech Stack:AppsFlyerSKAdNetworkDeep link trackingSnowflakeGoogle AdsMetaLookerModeTableauRokuFire TVVizioSamsungGoogleApple Search AdsSQLPythonRA/B testingIncrementality tests

Company Brief

Haystack News
Haystack News is a free ad-supported OTT streaming news service that personalizes short video news from local, national and international partners across smart TVs, mobile and web, offering live channels and curated playlists.
Industry: News, Journalism & Broadcasting
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: San Francisco, United States
Founded: 2013
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