Substack

1 month ago

Head of Creator Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead the product-led narrative and creator marketing programs to attract high-quality creators, converting inbound interest into paid Substack subscriptions and app adoption. Build a scalable, AI-enhanced function that integrates product marketing, partnerships, and brand to drive cultural authority and pipeline across creator communities.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and own the platform story at every altitude, ensuring the creator narrative is coherent across product, communications, and partnerships.
•Identify creator stories that prove what's possible on Substack and build an operation to disseminate those stories where creators pay attention (press, social, events, word of mouth).
•Partner with Head of Partnerships and Head of Brand/Editorial to craft campaigns, programs, and content that position Substack as a leader in creator culture.
•Own the end-to-end funnel from narrative to pipeline to lifecycle to evangelism, aligning channels, messaging, and measurement across teams.
•Build and lead a small, high-craft function that uses AI to deliver a distinctive brand identity at scale.

Pay and Benefits

Salary: USD 250,000 - 310,000 annually

Equity and Bonus:Equity

Key Requirements

•Must have senior leadership experience in an agency, media company, or platform and be able to own programs end-to-end
•Proven ability to develop and lead from a point of view, influencing cross-functional teams
•Experience writing or working closely with creators and translating narrative into tangible product or business outcomes
•Strong track record of building programs, teams, and delivering measurable outcomes in creator-focused ecosystems
•Excellent storytelling, strategic thinking, and collaboration skills across product, communications, and partnerships

Experience:Creator economyMediaDigital contentSubscription platforms

Skills:CommunicationLeadershipStorytellingCollaborationStrategic thinking

Languages:English

Tech Stack:AI

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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Substack

1 month ago

Head of Creator Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and own the platform story at every altitude, ensuring the creator narrative is coherent across product, communications, and partnerships.
•Identify creator stories that prove what's possible on Substack and build an operation to disseminate those stories where creators pay attention (press, social, events, word of mouth).
•Partner with Head of Partnerships and Head of Brand/Editorial to craft campaigns, programs, and content that position Substack as a leader in creator culture.
•Own the end-to-end funnel from narrative to pipeline to lifecycle to evangelism, aligning channels, messaging, and measurement across teams.
•Build and lead a small, high-craft function that uses AI to deliver a distinctive brand identity at scale.

Pay and Benefits

Salary: USD 250,000 - 310,000 annually

Equity and Bonus:Equity

Key Requirements

•Must have senior leadership experience in an agency, media company, or platform and be able to own programs end-to-end
•Proven ability to develop and lead from a point of view, influencing cross-functional teams
•Experience writing or working closely with creators and translating narrative into tangible product or business outcomes
•Strong track record of building programs, teams, and delivering measurable outcomes in creator-focused ecosystems
•Excellent storytelling, strategic thinking, and collaboration skills across product, communications, and partnerships

Experience:Creator economyMediaDigital contentSubscription platforms

Skills:CommunicationLeadershipStorytellingCollaborationStrategic thinking

Languages:English

Tech Stack:AI

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn