Headspace

1 month ago

CRM Systems & Lifecycle Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Architect and run the data foundation for Headspace’s lifecycle marketing in Braze, owning data architecture, audience segmentation, and campaign execution. You’ll partner with Engineering/Data, design experiments, automate reporting with AI tools, and surface actionable insights to optimize campaigns for health plan and employer clients across email, push, in-app, and SMS.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the data foundation that powers lifecycle marketing — evaluate member attributes, events, and entitlements in Braze, identify gaps, and specify requirements to drive Engineering and Data prioritization
•Partner with Engineering and Data as a technical peer — come with a documented point of view on schema design, data availability, and downstream CRM impact
•Maintain and evolve Braze data integrity — audit segments, validate attribute and event data, and flag discrepancies before campaigns
•Build and maintain documentation of the CRM data architecture — including data flows from source systems into Braze and known gaps or risks
•Design, execute, and analyze A/B and multivariate experiments in Braze — delivering clear reporting to stakeholders

Pay and Benefits

Perks:EquityHealth InsuranceWellness StipendRetirement MatchParental Leave

Key Requirements

•5+ years of experience in marketing operations or CRM, with a track record of owning technical execution independently — building lifecycle systems, driving campaign performance, and expanding capabilities — not just supporting them.
•Bring strong systems thinking to the role — with experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built; SQL or Databricks exposure a plus
•Deep expertise in Braze — including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting
•Strong understanding of multi-channel best practices, deliverability, and data protection laws
•Experience designing and interpreting experiments — able to set up clean A/B and multivariate tests, evaluate results objectively, and translate findings into clear recommendations

Experience:5+ yearsBrazeCRMMarketing operations

Skills:CommunicationProblem-solvingProject managementCollaborationData-driven

Certifications:Braze certification

Languages:English

Tech Stack:BrazeLiquid LogicSQLDatabricksAI tools

Company Brief

Headspace

Provides guided meditation, mindfulness, and mental health resources through a consumer app and employer-focused offerings to improve wellbeing, reduce stress, and support mental health at scale.

Industry: Mental Health

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Santa Monica, United States

Founded: 2010

Website LinkedIn

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Headspace

1 month ago

CRM Systems & Lifecycle Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the data foundation that powers lifecycle marketing — evaluate member attributes, events, and entitlements in Braze, identify gaps, and specify requirements to drive Engineering and Data prioritization
•Partner with Engineering and Data as a technical peer — come with a documented point of view on schema design, data availability, and downstream CRM impact
•Maintain and evolve Braze data integrity — audit segments, validate attribute and event data, and flag discrepancies before campaigns
•Build and maintain documentation of the CRM data architecture — including data flows from source systems into Braze and known gaps or risks
•Design, execute, and analyze A/B and multivariate experiments in Braze — delivering clear reporting to stakeholders

Pay and Benefits

Perks:EquityHealth InsuranceWellness StipendRetirement MatchParental Leave

Key Requirements

•5+ years of experience in marketing operations or CRM, with a track record of owning technical execution independently — building lifecycle systems, driving campaign performance, and expanding capabilities — not just supporting them.
•Bring strong systems thinking to the role — with experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built; SQL or Databricks exposure a plus
•Deep expertise in Braze — including campaign and Canvas builds, segmentation, Liquid Logic, and performance reporting
•Strong understanding of multi-channel best practices, deliverability, and data protection laws
•Experience designing and interpreting experiments — able to set up clean A/B and multivariate tests, evaluate results objectively, and translate findings into clear recommendations

Experience:5+ yearsBrazeCRMMarketing operations

Skills:CommunicationProblem-solvingProject managementCollaborationData-driven

Certifications:Braze certification

Languages:English

Tech Stack:BrazeLiquid LogicSQLDatabricksAI tools

Company Brief

Headspace

Provides guided meditation, mindfulness, and mental health resources through a consumer app and employer-focused offerings to improve wellbeing, reduce stress, and support mental health at scale.

Industry: Mental Health

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Santa Monica, United States

Founded: 2010

Website LinkedIn