Sr. Manager GTM Process (Panama City, Panama, PA)

Adidas
Panama
Workplace: OnsiteFull timeFunction: Communications, PR & CommunitySkills: ["Communication","Facilitation","Presentation","Change management","Collaboration"]

Drive and continuously evolve the end-to-end Go-To-Market (GTM) process across Latin America, from range planning through consumer activation at point of sale. Own regional GTM governance, calendar, milestones, deliverables, dependencies, and KPI tracking to ensure executional readiness. Lead cross-functional alignment with Marketing, Commercial, Finance, HR, Product, and country teams, manage risks and escalations, and guide the GTM Events Manager for on-time, high-quality activations.

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FursaFursa
Adidas
Adidas
2 days ago

Sr. Manager GTM Process (Panama City, Panama, PA)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Drive and continuously evolve the end-to-end Go-To-Market (GTM) process across Latin America, from range planning through consumer activation at point of sale. Own regional GTM governance, calendar, milestones, deliverables, dependencies, and KPI tracking to ensure executional readiness. Lead cross-functional alignment with Marketing, Commercial, Finance, HR, Product, and country teams, manage risks and escalations, and guide the GTM Events Manager for on-time, high-quality activations.
Location: Panama
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and continuously evolve the Latin America end-to-end GTM calendar, ensuring alignment across brands, functions, and markets.
  • •Establish GTM governance, milestones, deliverables, dependencies, and decision-making frameworks to ensure timely execution.
  • •Lead regional GTM governance by identifying risks, escalations, and dependencies, driving accountability and resolution across stakeholders.
  • •Ensure excellence in GTM execution by coordinating and delivering key seasonal milestones and overseeing market readiness.
  • •Define GTM processes, templates, tools, and operating models; track milestones and KPIs for executive visibility and performance reporting.

Key Requirements

  • •Expert knowledge of end-to-end GTM processes, including range planning, campaign planning, activation readiness, and sell-in/sell-out.
  • •Strong project management and operational planning skills to manage multiple priorities, dependencies, and seasonal milestones.
  • •Proven ability to influence senior stakeholders and drive alignment without direct authority across regional and country organizations.
  • •Advanced analytical skills to translate complex business information into actionable insights and executive-level reporting.
  • •Strong communication and facilitation skills to lead workshops, governance forums, and executive discussions.
Skills:CommunicationFacilitationPresentationChange managementCollaboration
Languages:EnglishSpanishPortuguese
Tech Stack:Microsoft PowerPointMicrosoft ExcelMicrosoft Teams

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor