Senior GTM Operations Manager

Unity Software
Texas
Workplace: RemoteFull timeUSD 115,500 - 220,100 annuallyFunction: Business OperationsExperience: 4-7 yearsSkills: ["Stakeholder collaboration","Problem scoping","Rapid prototyping","Documentation","Lead lifecycle management"]

Build and deploy agentic AI systems that automate key marketing functions, partnering with Campaign/CMM, Integrated Marketing, and Social teams to scope, prototype, and ship end-to-end solutions. Own hands-on Marketing Ops and Lead Ops execution including lead routing/scoring, campaign operations, data hygiene, and reporting. Administer and optimize the GTM stack (e.g., Eloqua, LeanData, Qualified, ZoomInfo) and maintain deep working knowledge of Salesforce lead and campaign objects.

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FursaFursa
Unity Software
Unity Software
2 days ago

Senior GTM Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Build and deploy agentic AI systems that automate key marketing functions, partnering with Campaign/CMM, Integrated Marketing, and Social teams to scope, prototype, and ship end-to-end solutions. Own hands-on Marketing Ops and Lead Ops execution including lead routing/scoring, campaign operations, data hygiene, and reporting. Administer and optimize the GTM stack (e.g., Eloqua, LeanData, Qualified, ZoomInfo) and maintain deep working knowledge of Salesforce lead and campaign objects.
Location: Texas
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Design, build, and deploy AI agents and automations for marketing functions using Claude Code, Cowork, or similar tools.
  • •Partner with stakeholders to scope problems, prototype quickly, and ship working agents end to end.
  • •Execute hands-on marketing operations and lead lifecycle work including lead routing/scoring, campaign operations, data hygiene, and reporting.
  • •Administer and optimize GTM stack tools such as Eloqua, LeanData, Qualified, MadKudu, Zoominfo, and SFDC and others.
  • •Document processes and playbooks for both agentic systems and standard MOPS/LOPS workflows, coordinating with IT and Sales Ops for Salesforce changes.

Pay and Benefits

Salary: USD 115,500 - 220,100 annually
Equity and Bonus:Equity
Perks:Health InsuranceRetirementPaid Leave

Key Requirements

  • •4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.
  • •Deep, hands-on expertise with a major marketing automation platform (e.g., Eloqua, Marketo, Pardot).
  • •Strong, hands-on Salesforce experience with lead/contact and campaign objects.
  • •Demonstrated experience building and deploying AI agents or automations (e.g., Claude Code, Cowork) with real, shipped examples.
  • •Experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams.
Experience:4-7 yearsMarketing OperationsLead OperationsRevOpsMarketing TechnologyMarketing automationSalesforce
Skills:Stakeholder collaborationProblem scopingRapid prototypingDocumentationLead lifecycle management
Languages:English
Tech Stack:Claude CodeCoworkEloquaMarketoPardotSalesforceSFDCLeanDataQualifiedMadKuduZoominfoProfoundClay

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn