Marketing Campaign Lead

Bybit
Abu Dhabi, Kuala Lumpur
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Ownership","Analytical mindset","Cross-functional leadership","Commercial mindset","Resilience"]

Own end-to-end global campaign strategy and execution for a leading crypto exchange, turning insights from market movements and user lifecycle behavior into activation, engagement, retention, and cross-sell programs. Lead major initiatives such as trading competitions, product launches, seasonal campaigns, and flagship global events. Partner with Product, Growth, Brand, BD, Data, and Regional teams, measure performance via trader and revenue impact, and lead the Global Campaign team to continuously improve frameworks and execution efficiency.

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FursaFursa
Bybit
Bybit
2 days ago

Marketing Campaign Lead

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Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end global campaign strategy and execution for a leading crypto exchange, turning insights from market movements and user lifecycle behavior into activation, engagement, retention, and cross-sell programs. Lead major initiatives such as trading competitions, product launches, seasonal campaigns, and flagship global events. Partner with Product, Growth, Brand, BD, Data, and Regional teams, measure performance via trader and revenue impact, and lead the Global Campaign team to continuously improve frameworks and execution efficiency.
Location: Abu Dhabi, Kuala Lumpur
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own global campaigns end-to-end, including strategy, mechanics, user journey, execution, optimization, and performance review.
  • •Lead major platform initiatives such as trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events.
  • •Build campaign strategies across the user lifecycle for activation, trading engagement, multi-product adoption, retention, and reactivation.
  • •Identify opportunities from market movements, user behavior, product updates, and emerging crypto/TradFi trends, and translate them into relevant campaigns.
  • •Lead the Global Campaign team, set priorities, and continuously improve campaign frameworks and execution efficiency.

Key Requirements

  • •5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading businesses.
  • •Proven user lifecycle operations experience across activation, engagement, retention, cross-sell, and reactivation.
  • •Deep understanding of crypto industry, exchange products, trading mechanics, and user behavior.
  • •Active trading experience and strong market sense across crypto and TradFi.
  • •Fluent in English and Chinese as working languages, and based in or willing to relocate to Abu Dhabi, UAE.
Experience:5+ yearsCryptoFintechTradingBrokerage
Skills:OwnershipAnalytical mindsetCross-functional leadershipCommercial mindsetResilience
Languages:EnglishChinese

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn