WPP

1 week ago

Director, Enablement (Commerce)

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Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Drive global app enablement for commerce capabilities by translating product strategy into scalable enablement programs that drive adoption and value realization. Lead mentoring, OKRs, and partner relationships across global and regional commerce leaders and champion networks. Create and scale knowledge bases, guides, and training materials, host community forums, and use adoption/engagement metrics and customer feedback to continuously improve capabilities. Coordinate with product and go-to-market teams.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Manage or mentor junior team members and stakeholders on expert product use, and set or contribute to OKRs.
•Design, lead, and implement comprehensive enablement programs tailored for partner and customer groups to drive consistent product adoption.
•Translate product features and releases into user-centric enablement materials, and create and scale knowledge base articles, guides, and playbooks.
•Strengthen regional/client enablement and champion networks; lead delivery for global community forums and training for internal communities.
•Monitor adoption metrics and gather structured user/partner feedback to identify enablement gaps and influence platform/capability improvements.

Key Requirements

•6+ years of experience in platform/product enablement, client success, product marketing, or a similar role, autonomously driving product adoption and value.
•6+ years of experience in advertising or a related field, with understanding of complex agency operating structures, competitive technology, and Media, Production, and Creative capabilities.
•Strong understanding of how commerce data and technology are used by agencies and advertisers to support client business operations and strategies; first-hand experience with third-party commerce products and platforms preferred.
•Familiarity with streamlining workflows through technology, ideally AI-powered automation.
•Strong analytical skills and stakeholder management, including experience delivering training sessions and acting as a subject matter expert.

Experience:AdvertisingCommerceRetail mediaSocial commerceShopper marketingAI

Skills:CommunicationStakeholder managementInterpersonal skillsAnalytical skillsLeadership

Languages:English

Tech Stack:AIAI-powered automationData-driven feedback

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP