Associate Brand Manager

Olipop
Anywhere
Workplace: RemoteFull timeUSD 92,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Problem-solving","Communication","Interpersonal skills","Ownership"]

Own key components of the marketing strategy by executing integrated campaign plans and commercialization initiatives end-to-end. Monitor performance using data from multiple sources, synthesize insights, and recommend optimizations grounded in brand positioning and category dynamics. Lead day-to-day execution across broadcast, digital, social, and influencer channels, manage budgets, and collaborate cross-functionally (PR, media, partnerships, loyalty, social, and design) to deliver high-quality brand communications.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Olipop
Olipop
1 day ago

Associate Brand Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own key components of the marketing strategy by executing integrated campaign plans and commercialization initiatives end-to-end. Monitor performance using data from multiple sources, synthesize insights, and recommend optimizations grounded in brand positioning and category dynamics. Lead day-to-day execution across broadcast, digital, social, and influencer channels, manage budgets, and collaborate cross-functionally (PR, media, partnerships, loyalty, social, and design) to deliver high-quality brand communications.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Contribute to marketing strategies and annual plans, and independently own execution of assigned components aligned with company objectives.
  • •Monitor brand and business performance by interpreting data, synthesizing learnings, and recommending optimizations based on positioning and competitive dynamics.
  • •Lead day-to-day execution of integrated marketing campaigns across broadcast, digital, social, and influencer channels while maintaining quality and timelines.
  • •Manage the brand marketing workstream on cross-functional projects bringing new products, partnerships, flavors, and formats to market.
  • •Track campaign performance, analyze effectiveness, share post-campaign learnings, manage assigned budgets, and optimize spend.

Pay and Benefits

Salary: USD 92,000 - 115,000 annually

Key Requirements

  • •5+ years of brand management experience, preferably within CPG, with a track record of independently executing campaigns and strategies.
  • •Strong analytical and problem-solving skills with a data-driven approach to recommendations and decisions.
  • •Full proficiency in marketing principles, brand management, digital marketing, and market analysis.
  • •Strong communication and interpersonal skills to collaborate across functions and levels and build alignment.
  • •Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives.
Experience:5+ yearsCPG
Skills:Analytical thinkingProblem-solvingCommunicationInterpersonal skillsOwnership
Tech Stack:POSPanel dataCRMAnalytics platformsSlack

Company Brief

Olipop
Olipop produces prebiotic, low-sugar sparkling tonics formulated to support digestive health. The company offers a range of nostalgic soda flavors made with plant fiber, botanicals, and natural sweeteners as a healthier alternative to traditional sodas.
Industry: Food & Beverage
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Los Angeles, United States
Founded: 2018
WebsiteLinkedIn