Director, Growth Marketing

League
Toronto
Workplace: OnsiteFull timeCAD 145,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Campaign management","Data analysis","CRM","Marketing technology","End-to-end marketing"]

Director-level growth marketer to own League's demand generation engine across digital channels, leading end-to-end campaigns from search to email, with a focus on pipeline generation, data-driven optimization, and cross-functional collaboration with sales, product marketing, and Revenue Ops.

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FursaFursa
League
League
2 months ago

Director, Growth Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Director-level growth marketer to own League's demand generation engine across digital channels, leading end-to-end campaigns from search to email, with a focus on pipeline generation, data-driven optimization, and cross-functional collaboration with sales, product marketing, and Revenue Ops.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own pipeline generation targets — demos booked and opportunities created are your north star
  • •Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events
  • •Build and manage lead nurture and lifecycle programs in partnership with Sales
  • •Continuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipeline
  • •Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase

Pay and Benefits

Salary: CAD 145,000 - 170,000 annually

Key Requirements

  • •7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end
  • •Enterprise SaaS background — marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders
  • •Proven track record of personally owning and driving significant pipeline, not just supporting it
  • •Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush
  • •Strong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendation
Experience:7+ yearsEnterpriseSaaSB2BMarketing
Skills:Campaign managementData analysisCRMMarketing technologyEnd-to-end marketing
Languages:English
Tech Stack:SalesforcePardotGoogle AnalyticsSEMrushDemandbaseSEOPaid searchPaid socialEmail marketing

Company Brief

League
Provides a digital health and benefits platform that connects employers, employees, and healthcare providers to manage benefits, wellness, and virtual care through an integrated consumer-facing experience.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Toronto, Canada
Founded: 2014
WebsiteLinkedIn