Marketing Manager

Appdirect
El Salvador, Buenos Aires
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Stakeholder management","Prioritization","Presentation","Communication","Ownership"]

Marketing Manager for a Portfolio Brand within AppDirect, translating BU strategy into integrated marketing plans and driving execution across digital, events, content, and enablement. Own product launches, GTM initiatives, and KPI measurement to optimize pipeline and revenue, while collaborating with cross-functional teams and external partners to maximize ROI.

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Appdirect
Appdirect
4 months ago

Marketing Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Marketing Manager for a Portfolio Brand within AppDirect, translating BU strategy into integrated marketing plans and driving execution across digital, events, content, and enablement. Own product launches, GTM initiatives, and KPI measurement to optimize pipeline and revenue, while collaborating with cross-functional teams and external partners to maximize ROI.
Location: El Salvador, Buenos Aires
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute integrated annual and quarterly marketing plans
  • •Own campaign strategy across digital, events, content, and enablement
  • •Lead product launches and go-to-market initiatives
  • •Establish campaign KPIs and measure performance against pipeline and revenue goals
  • •Translate business priorities into marketing programs with clear ROI expectations

Key Requirements

  • •5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
  • •Experience owning marketing strategy for a product line, BU, or revenue segment
  • •Strong understanding of direct and/or channel go-to-market models
  • •Demonstrated ability to drive measurable pipeline impact
  • •Strong stakeholder management and prioritization skills
Experience:5-7 yearsSaaSTechnologyTelecom
Skills:Stakeholder managementPrioritizationPresentationCommunicationOwnership
Languages:English
Tech Stack:AI toolsMarketing analyticsA/B testingKPIsPipeline reporting

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn