Linear/Streaming Lead

Kalshi
New York
Workplace: OnsiteFull timeUSD 130,000 - 250,000 annuallyFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Negotiation","Analytical thinking","Attention to detail","Cross-functional collaboration","Communication"]

Lead TV strategy for Kalshi across national and local TV, plan, buy, and optimize linear and streaming campaigns, and collaborate with Growth, Analytics, Creative, and Product Marketing to drive acquisition and ROI. Own end-to-end process, negotiate with networks, analyze performance, and push data-driven optimizations to position Kalshi as a category-defining brand.

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Kalshi
Kalshi
9 months ago

Linear/Streaming Lead

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead TV strategy for Kalshi across national and local TV, plan, buy, and optimize linear and streaming campaigns, and collaborate with Growth, Analytics, Creative, and Product Marketing to drive acquisition and ROI. Own end-to-end process, negotiate with networks, analyze performance, and push data-driven optimizations to position Kalshi as a category-defining brand.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
  • •Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
  • •Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
  • •Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
  • •Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery

Pay and Benefits

Salary: USD 130,000 - 250,000 annually

Key Requirements

  • •5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
  • •Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
  • •Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
  • •Established relationships with networks, stations, and media vendors a strong plus
  • •Proven experience optimizing campaigns based on data and measurable KPIs; excellent negotiation skills, analytical thinking, and attention to detail
Experience:AdvertisingTelevisionMedia buying
Education:Bachelor's
Skills:NegotiationAnalytical thinkingAttention to detailCross-functional collaborationCommunication
Languages:English

Company Brief

Kalshi
Operates a regulated exchange offering event-based contracts that let users trade outcomes on real-world events, providing a marketplace for hedging and speculation across political, economic, and market-related questions.
Industry: Trading Platforms
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn