Senior Lifecycle Specialist

Fever Up
Buenos Aires, Madrid
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: ["Copywriting","Analytical","Data-driven","Organization","Proactive"]

Own the activation of customer data to execute an end-to-end CRM lifecycle strategy and multi-channel communications plan focused on email, push notifications, and in-app messaging. Refine retention and loyalty tactics using CRM best practices and measurable success metrics. Partner with the CRM Manager on lifecycle definition, customer touchpoints, and segmentation, and run weekly/monthly reporting plus ad hoc deep dives to drive an outstanding customer experience.

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FursaFursa
Fever Up
Fever Up
9 hours ago

Senior Lifecycle Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the activation of customer data to execute an end-to-end CRM lifecycle strategy and multi-channel communications plan focused on email, push notifications, and in-app messaging. Refine retention and loyalty tactics using CRM best practices and measurable success metrics. Partner with the CRM Manager on lifecycle definition, customer touchpoints, and segmentation, and run weekly/monthly reporting plus ad hoc deep dives to drive an outstanding customer experience.
Location: Buenos Aires, Madrid
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan.
  • •Refine multi-channel communications and build retention strategies to improve customer experience.
  • •Support the CRM Manager with customer lifecycle definition, contact strategies across touchpoints, and key client segmentation.
  • •Ensure campaigns have clear success metrics, tracked and analyzed; own weekly/monthly reporting and ad hoc deep dives.
  • •Develop CRM flows to drive revenue using behavioral and demographic insights.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceGym MembershipLanguage LessonsMeal Allowance

Key Requirements

  • •3+ years minimum experience working in Digital Marketing and CRM across mobile and web environments.
  • •Experience with Salesforce Marketing Cloud.
  • •Experience with ESPs such as Mailchimp and Sendgrid.
  • •Proficient in HTML and strong copywriting skills.
  • •Able to develop and optimize CRM flows, using customer behavioral and transactional data, including A/B testing and dynamic templates.
Experience:3+ years
Skills:CopywritingAnalyticalData-drivenOrganizationProactive
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendgridHTML

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn