Sr Manager, Influencer Planning

Sony Interactive Entertainment
San Mateo
Full timeUSD 194,200 - 291,400 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic planning","Executive communication","Stakeholder management","Analytical thinking","Cross-functional collaboration"]

Build and operationalize a global influencer planning framework for PlayStation across games, hardware, services, sponsorships, and brand campaigns. Define portfolio prioritization, integrated influencer approaches, briefs and planning calendars, and global/local planning models. Partner with Influencer Partnerships, Brand, Media, Studios, Social, PR/Comms, and local teams to establish KPI and measurement frameworks, translate learnings into recommendations, and scale tools, templates, and AI-enabled workflows to improve speed and consistency.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
1 day ago

Sr Manager, Influencer Planning

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Build and operationalize a global influencer planning framework for PlayStation across games, hardware, services, sponsorships, and brand campaigns. Define portfolio prioritization, integrated influencer approaches, briefs and planning calendars, and global/local planning models. Partner with Influencer Partnerships, Brand, Media, Studios, Social, PR/Comms, and local teams to establish KPI and measurement frameworks, translate learnings into recommendations, and scale tools, templates, and AI-enabled workflows to improve speed and consistency.
Location: San Mateo
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and evolve the global influencer planning framework across priority PlayStation portfolio moments, translating objectives and cultural opportunities into influencer strategies.
  • •Define integrated influencer approaches across paid, earned, creator advocacy, Playmakers, talent partnerships, events, sponsorships, and local activation, including consistent briefs and planning calendars.
  • •Build a global/local planning model with clear roles, inputs, briefing expectations, and feedback loops to balance global consistency with local cultural relevance.
  • •Create KPI, reporting, and learning frameworks to measure audience impact, cultural relevance, creator advocacy, engagement, efficiency, and business contribution; convert learnings into future recommendations.
  • •Build tools, templates, and AI-enabled workflows to improve speed, clarity, and scalability, partnering with senior leadership and cross-functional teams on priorities and tradeoffs.

Pay and Benefits

Salary: USD 194,200 - 291,400 annually
Perks:Health InsuranceDentalVision401k MatchingPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, or social-first audience strategy.
  • •Bachelor's degree in marketing, advertising, communications, business, or a related field (or equivalent experience).
  • •Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming studios, agencies, platforms, or technology brands.
  • •Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and cultural relevance.
  • •Strong strategic planning and measurement capability, plus experience in complex matrixed operating models and executive-level communication.
Experience:Influencer marketingCreator economyGamingEntertainmentBrand marketing
Education:Bachelor's
Skills:Strategic planningExecutive communicationStakeholder managementAnalytical thinkingCross-functional collaboration
Languages:English
Tech Stack:AI-enabled workflowsGreenhouse AI-powered Talent Matching

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn