Global Social Media Manager, TikTok (all genders)

Zalando
Anywhere
Full timeFunction: Communications, PR & CommunityExperience: 2-4 yearsSkills: ["Art direction","Creative thinking","Data-driven decision-making","Independent work","Stakeholder coordination"]

Own the day-to-day editorial execution of Zalando’s TikTok channel, creating and publishing native-feeling content, managing organic performance and channel health, and translating pop-culture insight into on-brand growth. Collaborate with the Senior Global Social Media team to implement TikTok’s editorial strategy, track KPIs, manage budgets, and steer the global social media agency. Serve as TikTok subject matter expert and support broader social platforms (Meta, Pinterest, YouTube, Snapchat).

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Zalando
Zalando
1 hour ago

Global Social Media Manager, TikTok (all genders)

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the day-to-day editorial execution of Zalando’s TikTok channel, creating and publishing native-feeling content, managing organic performance and channel health, and translating pop-culture insight into on-brand growth. Collaborate with the Senior Global Social Media team to implement TikTok’s editorial strategy, track KPIs, manage budgets, and steer the global social media agency. Serve as TikTok subject matter expert and support broader social platforms (Meta, Pinterest, YouTube, Snapchat).
Location: Anywhere
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Drive daily TikTok editorial execution to implement the editorial strategy and grow organic views while monitoring channel health and performance.
  • •Create and publish TikTok content end to end (concept, scripting, filming, editing, and posting), using native formats and experimentation.
  • •Stay current on TikTok algorithm updates, features, and trends; serve as the go-to TikTok expert and manage platform-related relationships.
  • •Set operational channel KPIs and manage day-to-day budgets and reporting, aligning organic and paid media amplification.
  • •Steer the global social media agency for always-on content and production, briefing stakeholders and coordinating cross-functional partners and influencer collaborations.
Travel: High travel

Pay and Benefits

Perks:Paid LeavePensionEquityWellness StipendLearning BudgetRelocation

Key Requirements

  • •2-4 years of experience with deep expertise across TikTok, Meta, Pinterest, YouTube, and Snapchat, including managing content creation on set and at events.
  • •Strong skills using tools such as CapCut or Premiere, Canva, Dash Social, and TikTok Ads Manager.
  • •Ability to combine art direction and a creative mindset with a data-driven approach to tracking channel health, organic growth, and performance.
  • •Experience running successful projects and influencer collaborations, ideally in a fashion, lifestyle, or agency environment.
  • •Comfort working independently, taking initiative, and coordinating consistently across internal teams and external partners (agencies/creators).
Experience:2-4 yearsFashionLifestyleSocial mediaInfluencer marketingAgency environment
Skills:Art directionCreative thinkingData-driven decision-makingIndependent workStakeholder coordination
Tech Stack:TikTokCapCutPremiereCanvaDash SocialTikTok Ads Manager

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn