Lifecycle & Retention Marketing Manager

DataCamp
Portugal
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: high_schoolSkills: ["Detail-oriented","Ownership","Project management","Data-driven","Collaboration"]

Own and optimize DataCamp’s multi-channel lifecycle communications to help learners start, stick with, and succeed. You’ll manage test-learn-optimize programs at meaningful scale across email, push, web push, and in-app, partner on campaign strategy, and ensure rigorous QA and compliance (GDPR/CCPA/CAN-SPAM/PECR). Use behavioral signals for personalization, support CRM experimentation roadmaps, and collaborate cross-functionally to improve measurement, deliverability, and messaging robustness for a global audience.

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FursaFursa
DataCamp
DataCamp
1 day ago

Lifecycle & Retention Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own and optimize DataCamp’s multi-channel lifecycle communications to help learners start, stick with, and succeed. You’ll manage test-learn-optimize programs at meaningful scale across email, push, web push, and in-app, partner on campaign strategy, and ensure rigorous QA and compliance (GDPR/CCPA/CAN-SPAM/PECR). Use behavioral signals for personalization, support CRM experimentation roadmaps, and collaborate cross-functionally to improve measurement, deliverability, and messaging robustness for a global audience.
Location: Portugal
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Optimize subscription and renewal rates and metrics tied to quality lead generation through relevant, resonant messaging.
  • •Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking.
  • •Personalize at scale using behavioral and lifecycle signals, branching logic, and targeted eligibility rules.
  • •Plan and ship lifecycle campaigns across email, mobile push, in-app, and browser notifications for multiple subscriber segments.
  • •Support the CRM experimentation roadmap by building hypothesis backlogs, running A/B/n and holdout tests, and translating results into roadmap decisions.

Pay and Benefits

Perks:Learning BudgetHome Office

Key Requirements

  • •Bachelor’s degree in Business, Marketing, STEM, or a related field.
  • •2–3 years experience managing automated lifecycle communication.
  • •Experience with Customer.io or similar email systems (Iterable, SFMC, Braze) and multichannel CRM campaign execution.
  • •Working understanding of HTML and strong knowledge using Liquid for messaging personalization.
  • •SQL knowledge to pull data and generate reports, plus a data-driven, tech-affine mindset using AI to optimize productivity.
Experience:CRMLifecycle marketingEmail marketing
Education:High School in Business, Marketing, STEM or related field
Skills:Detail-orientedOwnershipProject managementData-drivenCollaboration
Tech Stack:Customer.ioIterableSFMCBrazeCDPHTMLLiquidSQLN8nMake.comA/B testingCRMESP integrationAI tools

Company Brief

DataCamp
Provides an online learning platform offering interactive courses in data science, analytics, and programming with hands-on exercises, projects, and skill tracks for individuals and enterprises to build practical data skills.
Industry: EdTech
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2013
WebsiteLinkedIn