2 months ago

Senior Director, edX Brand & Content

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Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Define and scale the edX brand and content system across every touchpoint—website, lifecycle, social, paid media, partner experiences, and AI-driven discovery. Own end-to-end content strategy spanning SEO, social, and lifecycle programs, aligned to measurable outcomes like traffic, conversion, revenue, and digital reputation. Lead voice consistency, build a scalable high-output content engine using AI tools, and drive growth, activation, and visibility in search and AI surfaces.

Location: Virginia

Workplace: Hybrid

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Director level

Key Responsibilities

•Define differentiated brand positioning and translate messaging across site, lifecycle, and partner experiences.
•Own end-to-end content strategy across SEO, social, and lifecycle, aligned to outcomes like traffic, conversion, and revenue.
•Build and scale a high-output content system and leverage AI tools to enhance creative process, output, and testing.
•Set AI and search visibility/authority strategy in partnership with the SEO team to improve visibility, trust, and citations across search and AI surfaces.
•Define edX voice across social/creators/community and establish success metrics for non-branded organic visibility, conversion, and brand awareness.

Pay and Benefits

Salary: USD 187,700 - 194,200 annually

Perks:Health InsuranceDentalVisionLife InsuranceDisability401kFree SnacksPaid HolidaysPaid LeaveVolunteer DaysParental LeaveWinter Break

Key Requirements

•8-10+ years in brand/content with business accountability.
•Operator mindset for a build-from-zero environment; capable of setting brand strategy and executing copy/content assets.
•Deep expertise in SEO and AI-driven discovery with a track record of improving organic traffic, visibility, and conversion.
•Fluency applying AI tools to accelerate content production, improve quality, and deliver measurable marketing performance.
•Experience in marketplace or scaled digital environments and operator mindset.

Experience:8-10 yearsDigital marketingSEOAI-driven discoveryMarketplaceOnline education

Skills:Operator mindsetStrategic thinkingContent executionData-driven decision-makingBrand consistency

Tech Stack:SEOAI toolsAI-driven discoverySocial media

Company Brief

Website

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