Senior Director Marketing Consumer Journey

Puma
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Communication","Intercultural competence","Strategic thinking","Commercial mindset","Teamwork"]

Lead PUMA’s global consumer journey across all marketing channels, categories, and regions—from awareness to loyalty—owning the end-to-end consumer journey architecture and digital demand engine. Drive omnichannel, data-led execution that connects brand storytelling to product and sales outcomes, shapes first-party data strategy, and co-creates segmentation, personalization, and a single customer view. Partner across E-Com, Omnichannel, Technology, and key retail partners to evolve operating models, governance, and digital roadmaps.

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Puma
Puma
2 days ago

Senior Director Marketing Consumer Journey

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead PUMA’s global consumer journey across all marketing channels, categories, and regions—from awareness to loyalty—owning the end-to-end consumer journey architecture and digital demand engine. Drive omnichannel, data-led execution that connects brand storytelling to product and sales outcomes, shapes first-party data strategy, and co-creates segmentation, personalization, and a single customer view. Partner across E-Com, Omnichannel, Technology, and key retail partners to evolve operating models, governance, and digital roadmaps.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the global consumer journey framework from awareness to advocacy, integrating paid, owned, and earned channels across DTC, retail, and wholesale.
  • •Drive cross-channel integration of a global always-on demand engine across brand marketing, performance marketing, and CRM/loyalty/lifecycle marketing.
  • •Connect digital strategy across Brand, DTC, and Wholesale, aligning storytelling, product drops, and activations globally.
  • •Shape consumer data strategy and first-party data capture, co-creating segmentation, audience modeling, and personalization at scale.
  • •Co-own the digital product roadmap across web, app, and retail tech, and champion customer experience excellence across touchpoints.

Key Requirements

  • •15+ years’ experience in digital marketing, including leading global teams at a senior level.
  • •University degree in Marketing, Business Administration, Communications, or a comparable field.
  • •Expertise in channel management, especially media, social, and retail activation.
  • •Proven track record leading successful cross-channel global campaigns across matrixed stakeholders.
  • •Strong consumer data, analytics, and personalization skills, translating insights into commercial results.
Experience:15+ yearsDigital marketing
Education:Bachelor's
Skills:CommunicationIntercultural competenceStrategic thinkingCommercial mindsetTeamwork
Languages:EnglishGerman

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn