Marketing Lead of North America Consumer Market - PICO

ByteDance
San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Leadership","Execution","Cross-functional collaboration","Stakeholder management"]

Own the end-to-end marketing strategy for the U.S. consumer market, driving brand building, positioning, and growth plans. Lead and coordinate the marketing team to execute integrated campaigns and ongoing market analysis, including competitor research and customer insights. Partner closely with sales and HQ marketing to align product messaging and selling points, and manage budgets to ensure efficient spend and achievement of targets.

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FursaFursa
ByteDance
ByteDance
1 month ago

Marketing Lead of North America Consumer Market - PICO

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 31 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the end-to-end marketing strategy for the U.S. consumer market, driving brand building, positioning, and growth plans. Lead and coordinate the marketing team to execute integrated campaigns and ongoing market analysis, including competitor research and customer insights. Partner closely with sales and HQ marketing to align product messaging and selling points, and manage budgets to ensure efficient spend and achievement of targets.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
  • •Lead and coordinate the marketing team to ensure efficient execution of marketing activities.
  • •Conduct regular market analysis and competitor research to understand the target customer base.
  • •Collaborate with the sales team to drive achievement of sales targets.
  • •Collaborate with HQ marketing to accurately communicate product features and selling points; manage marketing budgets within scope.

Key Requirements

  • •5+ years of marketing experience in consumer electronics or technology, including 2+ years in a CMO role.
  • •Strong strategic thinking and execution, with the ability to adjust quickly in a dynamic market.
  • •Extensive experience in brand building and integrated marketing promotion.
  • •Familiarity with the U.S. market and consumer habits, with cross-cultural communication skills.
  • •Proven leadership and team management experience to motivate teams and drive cross-functional collaboration.
Experience:Consumer electronicsTechnologyIntegrated marketingBrand building
Skills:Strategic thinkingLeadershipExecutionCross-functional collaborationStakeholder management

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn