Product Marketing Director, Asana Service Management

Asana
San Francisco, New York
Workplace: HybridFull timeUSD 186,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Strategic thinking","Collaboration","Communication","Curiosity"]

Own end-to-end go-to-market strategy for an AI-powered service management solution, scaling its adoption from early stage to widespread use. Partner with Product, Sales, and Integrated Campaigns to develop messaging for CIOs, drive high-impact launches, and create enablement materials like battlecards and pitch decks. Use performance data and customer feedback to refine positioning within the ITSM/ESM space and improve product-market fit.

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FursaFursa
Asana
Asana
2 months ago

Product Marketing Director, Asana Service Management

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Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for an AI-powered service management solution, scaling its adoption from early stage to widespread use. Partner with Product, Sales, and Integrated Campaigns to develop messaging for CIOs, drive high-impact launches, and create enablement materials like battlecards and pitch decks. Use performance data and customer feedback to refine positioning within the ITSM/ESM space and improve product-market fit.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable results.
  • •Develop and maintain messaging that articulates how the product serves complex enterprise needs and creates value for CIOs.
  • •Drive high-impact product launches, from flagship releases to incremental feature updates.
  • •Equip Sales with enablement materials including battlecards, pitch decks, and customer success stories.
  • •Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

Pay and Benefits

Salary: USD 186,000 - 215,000 annually
Perks:Health InsuranceWellness StipendRetirement

Key Requirements

  • •8–12 years in product marketing with B2B tech and service management (ITSM/ESM) or AI-powered products.
  • •Ability to translate complex capabilities into clear business value for executive and technical audiences.
  • •Strategic positioning skills, including navigating competitive landscapes against legacy systems.
  • •Proven track record aligning product roadmaps with market needs and customer pain points.
  • •Strong written and verbal communication to engage both executive audiences and technical field teams.
Experience:8-12 yearsB2B techService management (ITSM/ESM)AI-powered products
Skills:Strategic thinkingCollaborationCommunicationCuriosity
Languages:English

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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