Asana

3 weeks ago

Principal Product Marketing Manager, Asana Service Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for an AI-powered service management solution, scaling its adoption from early stage to widespread use. Partner with Product, Sales, and Integrated Campaigns to develop messaging for CIOs, drive high-impact launches, and create enablement materials like battlecards and pitch decks. Use performance data and customer feedback to refine positioning within the ITSM/ESM space and improve product-market fit.

Location: San Francisco, New York, Vancouver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable results.
•Develop and maintain messaging that articulates how the product serves complex enterprise needs and creates value for CIOs.
•Drive high-impact product launches, from flagship releases to incremental feature updates.
•Equip Sales with enablement materials including battlecards, pitch decks, and customer success stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

Pay and Benefits

Salary: USD 186,000 - 215,000 annually

Perks:Health InsuranceWellness StipendRetirement

Key Requirements

•8–12 years in product marketing with B2B tech and service management (ITSM/ESM) or AI-powered products.
•Ability to translate complex capabilities into clear business value for executive and technical audiences.
•Strategic positioning skills, including navigating competitive landscapes against legacy systems.
•Proven track record aligning product roadmaps with market needs and customer pain points.
•Strong written and verbal communication to engage both executive audiences and technical field teams.

Experience:8-12 yearsB2B techService management (ITSM/ESM)AI-powered products

Skills:Strategic thinkingCollaborationCommunicationCuriosity

Languages:English

Company Brief

Asana

Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor

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Asana

3 weeks ago

Principal Product Marketing Manager, Asana Service Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Francisco, New York, Vancouver

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable results.
•Develop and maintain messaging that articulates how the product serves complex enterprise needs and creates value for CIOs.
•Drive high-impact product launches, from flagship releases to incremental feature updates.
•Equip Sales with enablement materials including battlecards, pitch decks, and customer success stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

Pay and Benefits

Salary: USD 186,000 - 215,000 annually

Perks:Health InsuranceWellness StipendRetirement

Key Requirements

•8–12 years in product marketing with B2B tech and service management (ITSM/ESM) or AI-powered products.
•Ability to translate complex capabilities into clear business value for executive and technical audiences.
•Strategic positioning skills, including navigating competitive landscapes against legacy systems.
•Proven track record aligning product roadmaps with market needs and customer pain points.
•Strong written and verbal communication to engage both executive audiences and technical field teams.

Experience:8-12 yearsB2B techService management (ITSM/ESM)AI-powered products

Skills:Strategic thinkingCollaborationCommunicationCuriosity

Languages:English

Company Brief

Asana

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor