Product Marketing Manager

Delinea
Redwood City
Workplace: RemoteFull timeUSD 104,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Writing","Stakeholder management","Organization","Independent work"]

Own messaging, positioning, and go-to-market strategy for a major product family. Partner with Sales, Product Management, International, and Demand Generation to define buyer journeys and deliver content and sales enablement assets (e.g., white papers, ebooks, case studies) that support the buying experience worldwide. Serve as a subject matter expert on personas, market dynamics, and differentiation, lead release campaign materials, and evangelize Delinea’s story across content mediums. Coordinate with global stakeholders and travel up to 20%.

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FursaFursa
Delinea
Delinea
1 day ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Own messaging, positioning, and go-to-market strategy for a major product family. Partner with Sales, Product Management, International, and Demand Generation to define buyer journeys and deliver content and sales enablement assets (e.g., white papers, ebooks, case studies) that support the buying experience worldwide. Serve as a subject matter expert on personas, market dynamics, and differentiation, lead release campaign materials, and evangelize Delinea’s story across content mediums. Coordinate with global stakeholders and travel up to 20%.
Location: Redwood City
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Understand buyers and buying centers and analyze market and competitive landscapes using primary and secondary sources.
  • •Define the buyer’s journey and build and maintain a holistic content strategy that guides prospects to speak with sales.
  • •Align with rest-of-world marketing teams to set priorities and produce regionally specific messaging, content, and sales enablement.
  • •Create messaging, positioning, value, and differentiation using a market-in approach tailored to buyer needs.
  • •Support product launches by leading release campaigns and working with product management on launch communications and materials, plus drive sales enablement through resources and training.
Travel: Medium travel

Pay and Benefits

Salary: USD 104,000 - 130,000 annually
Perks:Health InsurancePensionLife InsuranceEmployee AssistancePaid LeavePaid Holidays

Key Requirements

  • •Bachelor’s degree from an accredited university or equivalent work experience.
  • •3-5 years of full-time work experience in Product/Content Marketing at a fast-paced technology company (cybersecurity strongly preferred) or a cloud startup.
  • •Strong written and oral communication skills and comfort writing for and speaking to technical and non-technical stakeholders.
  • •Self-starter mindset with excellent organizational skills to work independently under little supervision and manage multiple projects.
  • •Experience creating content and supporting product marketing initiatives across teams and stakeholders.
Experience:3-5 yearsCybersecurityCloud startupsTechnology
Education:Bachelor's
Skills:CommunicationWritingStakeholder managementOrganizationIndependent work
Certifications:Pragmatic MarketingForrester Decisions

Company Brief

Delinea
Provides privileged access management and identity security solutions that centralize authorization for human and machine identities, securing hybrid-cloud infrastructure, applications, and data for enterprises worldwide.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor