Brand Marketing Lead

Gigs
New York, San Francisco
Workplace: OnsiteFull timeUSD 180,000 - 240,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Strategic thinking","Judgment","Creativity","Collaboration"]

Define the category and reposition the brand beyond “embedded connectivity,” owning positioning and terminology that customers, press, analysts, and partners adopt. Partner with founders and execs to shape thought leadership through writing and speaker channels, manage the external stage/conference calendar, and adapt narratives across US, Europe, and Asia. Direct the full brand mix with Design and cross-functional teams, using AI daily to accelerate work and representation across modern channels.

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FursaFursa
Gigs
Gigs
2 days ago

Brand Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Define the category and reposition the brand beyond “embedded connectivity,” owning positioning and terminology that customers, press, analysts, and partners adopt. Partner with founders and execs to shape thought leadership through writing and speaker channels, manage the external stage/conference calendar, and adapt narratives across US, Europe, and Asia. Direct the full brand mix with Design and cross-functional teams, using AI daily to accelerate work and representation across modern channels.
Location: New York, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define the category by owning positioning, terminology, and the argument for why it exists, then win adoption across customers, press, analysts, and partners.
  • •Position the company inside the category by ensuring external stories reinforce each other across every touchpoint.
  • •Elevate founders’ voices by ghostwriting and co-creating thought leadership across essays, keynotes, podcasts, social, and interviews.
  • •Own the external presence by directing the calendar across conferences, stages, podcasts, newsletters, and press, deciding which opportunities matter.
  • •Adapt the story by market and direct the full brand mix in partnership with Design and cross-functional teams, using AI to improve speed and decision-making.
Travel: Low travel

Pay and Benefits

Salary: USD 180,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Home OfficeLearning Budget

Key Requirements

  • •Have defined a new category and made a company legible before it had a name, with an understanding of what competitors, press, and customers adopt.
  • •Have positioned a company inside an existing or emerging category, not just built the category idea.
  • •Have worked closely with founders/execs and ghostwritten or built their public voice for thought leadership and communications.
  • •Be an exceptional written and verbal communicator with a content strategy background and strong language/positioning instincts.
  • •Have built distribution/content engines that measurably grew brand awareness, and can adapt a brand narrative across markets.
Experience:High-growth tech startupAgency environment
Skills:CommunicationStrategic thinkingJudgmentCreativityCollaboration
Languages:English
Tech Stack:AI

Company Brief

Gigs
Operates a blockchain-based marketplace and platform for musicians and fans, enabling NFT drops, digital collectibles, ticketing and fan engagement tools to monetize music, live events, and creator experiences using decentralized technologies.
Industry: Music Industry
Website