CRM Manager

Welltech
Warsaw, Lithuania, Romania, Estonia, Latvia, Hungary, Bulgaria, Ukraine
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Detail-oriented","Written communication","Organizational skills","Learning agility","Collaboration"]

Own key CRM lifecycle and remarketing activities to drive first subscription conversions. Support automated journey setup (segmentation, QA, troubleshooting) and execute personalized campaigns using established messaging frameworks. Help with A/B testing, campaign data collection, and reporting, while documenting learnings to improve performance. Partner daily with monetization, Performance Marketing, Product, and Analytics to maintain cross-channel consistency across lifecycle campaigns, paywalls, and in-app messaging.

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FursaFursa
Welltech
Welltech
1 day ago

CRM Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own key CRM lifecycle and remarketing activities to drive first subscription conversions. Support automated journey setup (segmentation, QA, troubleshooting) and execute personalized campaigns using established messaging frameworks. Help with A/B testing, campaign data collection, and reporting, while documenting learnings to improve performance. Partner daily with monetization, Performance Marketing, Product, and Analytics to maintain cross-channel consistency across lifecycle campaigns, paywalls, and in-app messaging.
Location: Warsaw, Lithuania, Romania, Estonia, Latvia, Hungary, Bulgaria, Ukraine
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support remarketing strategy execution for non-converted leads and monitor performance against first subscription targets
  • •Assist with building and maintaining automated journeys, including segmentation setup, QA, and basic troubleshooting
  • •Help execute personalized campaigns and support drafting briefs and coordinating copy/creative requests
  • •Participate in setting up simple A/B tests and assist with collecting/organizing campaign data for reporting
  • •Coordinate day-to-day with monetization, Performance Marketing, Product, and Analytics to ensure cross-channel consistency

Key Requirements

  • •1+ years of experience in CRM, lifecycle marketing, marketing automation, or a related field
  • •Exposure to email/push tools such as Reteno or Braze (or similar)
  • •Basic understanding of CRM/lifecycle tech stack and comfort learning new systems
  • •Ability to assist with data collection and basic reporting
  • •Organized and proficient with tools such as JIRA, Asana, Confluence, Notion, or Slack
Experience:WellnessMarketing automationCRMLifecycle marketing
Skills:Detail-orientedWritten communicationOrganizational skillsLearning agilityCollaboration
Tech Stack:RetenoBrazeEmailPushCRMMarketing automationJIRAAsanaConfluenceNotionSlackA/B testingSegmentationLifecycle campaigns

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
Website