PR Consultant

Apothekary
New York
Workplace: RemotePart timeUSD 3,000+ monthlyFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Personalized pitching","Relationship management","Editorial calendar planning","Risk flagging","Reporting"]

Part-time PR consultant supporting earned media for hero products and new launches. Build a weekly, personalized pitching cadence to wellness, lifestyle, beauty, and podcast media; manage press sampling/mailers; and maintain an editorial calendar tied to seasonal wellness moments and gift guides. Secure placements, track reporting metrics (impressions/UVM, sentiment, share of voice), flag FDA/DSHEA disease-claim risk before publication, and package assets for reuse with the content team.

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FursaFursa
Apothekary
Apothekary
6 days ago

PR Consultant

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 minutes agoStatus: Live

Job Summary

Part-time PR consultant supporting earned media for hero products and new launches. Build a weekly, personalized pitching cadence to wellness, lifestyle, beauty, and podcast media; manage press sampling/mailers; and maintain an editorial calendar tied to seasonal wellness moments and gift guides. Secure placements, track reporting metrics (impressions/UVM, sentiment, share of voice), flag FDA/DSHEA disease-claim risk before publication, and package assets for reuse with the content team.
Location: New York
Workplace: Remote
Employment Type: Part time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Deliver one major earned-media placement per month tied to the brand story, founder, or hero products.
  • •Execute a weekly pitching cadence (targeting 5 personalized pitches per week) to a curated media list, avoiding mass blasts.
  • •Manage weekly product sampling/mailers to press, podcast hosts, and media-adjacent tastemakers.
  • •Build and maintain an editorial calendar around seasonal wellness moments (e.g., Dry January, New Year resets, summer wellness, holiday gifting).
  • •Produce monthly reporting (placements, impressions/UVM, sentiment, share of voice) and flag coverage/quotes that risk disease-claim language before publication.

Pay and Benefits

Salary: USD 3,000 monthly
Perks:Product Stipend

Key Requirements

  • •3–5+ years consumer PR with a proven earned-media portfolio (not just agency management), ideally in wellness/beauty/CPG or supplements.
  • •Active, current relationships with tier-1/tier-2 wellness/lifestyle/beauty press, podcast hosts, and best-of/gift guide/awards cycles.
  • •Strong personalized pitch writing, editorial calendar planning, and founder byline development.
  • •Working knowledge of FDA/DSHEA structure-function claim rules, with ability to flag disease-claim risk before coverage runs.
  • •Remote-capable; LA or NYC based (or strong LA/NYC media relationships) preferred.
Experience:3+ yearsConsumer PRWellnessBeautyCPGSupplements
Skills:Personalized pitchingRelationship managementEditorial calendar planningRisk flaggingReporting

Company Brief

Apothekary
DTC apothecary-style brand offering curated skincare, haircare, and wellness products formulated with botanical ingredients. Sells online and focuses on clean, plant-forward formulations and personalized beauty solutions for consumers seeking natural self-care options.
Industry: Beauty & Personal Care
Website