MercadoLibre

1 month ago

Analista Senior de Marketing para Mercado Pago

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Analista senior de marketing enfocado en CRM, engagement y comunicación con usuarios para Mercado Pago. Diseña estrategias de CRM, analiza comportamiento de usuarios, ejecuta experimentos y optimiza journeys para aumentar activación, retención y engagement a través de campañas multicanal.

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design recurring communications strategies (push notifications, emails, and gamification) to drive activation, habit, and engagement for individual app users.
•Analyze user behavior to identify retention opportunities and design early churn prevention strategies.
•Execute experiments (A/B tests) to test different marketing actions and scale high-impact initiatives.
•Monitor key retention metrics and translate data into actionable insights and concrete journey improvements.
•Coordinate the communication strategy for benefits and promotions, working with business and operational marketing teams.

Key Requirements

•Minimum 4 years of experience designing and implementing CRM, engagement, or user communication strategies in digital environments or mobile apps.
•Intermediate to advanced SQL skills for extracting and analyzing large datasets.
•Solid experience designing and analyzing experiments (A/B testing) and making data-driven decisions.
•Experience applying AI tools to optimize processes and strategy design (desirable).
•Strong collaboration skills and ability to work with cross-functional business and marketing teams.

Experience:4+ yearsMarketingCRMEngagementDigitalMobile apps

Skills:CommunicationTeamworkAnalytical thinkingProblem-solvingAttention to detail

Languages:Spanish

Tech Stack:SQLA/B testingArtificial intelligenceCRM toolsNotificationsEmail marketing

Company Brief

MercadoLibre

Operates Latin America's leading e‑commerce marketplace and fintech ecosystem, offering online buying and selling, classifieds, payment processing, credit, and logistics services across multiple countries in the region.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Buenos Aires, Argentina

Founded: 1999

Glassdoor: 3.8

Website LinkedIn

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MercadoLibre

1 month ago

Analista Senior de Marketing para Mercado Pago

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Design recurring communications strategies (push notifications, emails, and gamification) to drive activation, habit, and engagement for individual app users.
•Analyze user behavior to identify retention opportunities and design early churn prevention strategies.
•Execute experiments (A/B tests) to test different marketing actions and scale high-impact initiatives.
•Monitor key retention metrics and translate data into actionable insights and concrete journey improvements.
•Coordinate the communication strategy for benefits and promotions, working with business and operational marketing teams.

Key Requirements

•Minimum 4 years of experience designing and implementing CRM, engagement, or user communication strategies in digital environments or mobile apps.
•Intermediate to advanced SQL skills for extracting and analyzing large datasets.
•Solid experience designing and analyzing experiments (A/B testing) and making data-driven decisions.
•Experience applying AI tools to optimize processes and strategy design (desirable).
•Strong collaboration skills and ability to work with cross-functional business and marketing teams.

Experience:4+ yearsMarketingCRMEngagementDigitalMobile apps

Skills:CommunicationTeamworkAnalytical thinkingProblem-solvingAttention to detail

Languages:Spanish

Tech Stack:SQLA/B testingArtificial intelligenceCRM toolsNotificationsEmail marketing

Company Brief

MercadoLibre

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Buenos Aires, Argentina

Founded: 1999

Glassdoor: 3.8

Website LinkedIn