Senior/ Marketing Manager, Lifecycle and CRM

Replit
United States
Workplace: HybridFull timeUSD 165,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Problem-solving","Collaboration","Analytical thinking","Attention to detail"]

A senior lifecycle marketing leader who will own and scale omni-channel customer communications for both consumer and B2B segments, building onboarding, activation, retention, and monetization programs across email, push, and in-app messaging while partnering with Product, RevOps, Data Science, Engineering, and Design to drive engagement and LTV.

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FursaFursa
Replit
Replit
5 months ago

Senior/ Marketing Manager, Lifecycle and CRM

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Last checked: 4 hours agoStatus: Live

Job Summary

A senior lifecycle marketing leader who will own and scale omni-channel customer communications for both consumer and B2B segments, building onboarding, activation, retention, and monetization programs across email, push, and in-app messaging while partnering with Product, RevOps, Data Science, Engineering, and Design to drive engagement and LTV.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and execute omni-channel lifecycle marketing for B2C and B2B across email, push notifications, and in-app messaging
  • •Drive product-led onboarding, activation, and monetization campaigns for individual users
  • •Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
  • •Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
  • •Build lifecycle marketing infrastructure from scratch with marketing automation platforms and workflows

Pay and Benefits

Salary: USD 165,000 - 215,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kCommuter BenefitsWellness StipendPaid Parental

Key Requirements

  • •8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
  • •Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
  • •Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
  • •Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
  • •Knowledge of CAN-SPAM, GDPR, CCPA compliance and privacy-first communication strategies
Experience:8+ yearsSaaSMarketing & GrowthB2BB2C
Skills:CommunicationProblem-solvingCollaborationAnalytical thinkingAttention to detail
Languages:English
Tech Stack:BrazeIterableCustomer.ioMarketoA/B testingCAN-SPAMGDPRCCPA

Company Brief

Replit
Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2016
WebsiteLinkedIn