Marketing Manager

Sony Music
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsEducation: bachelorsSkills: ["Strategic thinking","Attention to detail","Analytical skills","Problem-solving","Communication"]

Own the end-to-end planning, development, pitching, and execution of creative digital marketing strategies for assigned Sony Music artist projects. Lead social media, content development, streaming marketing, digital advertising, and CRM campaigns, ensuring consistent messaging and imaging across releases. Coordinate cross-functional workstreams, manage budgets and campaign operations, define KPIs, optimize processes, and analyze performance to guide improvements, partnering closely with artist teams and internal digital experts.

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Sony Music
Sony Music
3 days ago

Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Own the end-to-end planning, development, pitching, and execution of creative digital marketing strategies for assigned Sony Music artist projects. Lead social media, content development, streaming marketing, digital advertising, and CRM campaigns, ensuring consistent messaging and imaging across releases. Coordinate cross-functional workstreams, manage budgets and campaign operations, define KPIs, optimize processes, and analyze performance to guide improvements, partnering closely with artist teams and internal digital experts.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Create, develop, and execute marketing strategies, campaign packaging, ad campaigns, and tour planning for assigned projects.
  • •Serve as a central point of contact and lead for creative planning, aligning deadlines and maintaining consistent messaging throughout projects.
  • •Manage digital marketing initiatives, including social media presence development, implementation, and ongoing maintenance.
  • •Coordinate campaign workstreams and dependencies, track progress, address obstacles, and ensure execution within agreed plan and budget.
  • •Lead social media and related marketing activities for assigned artists, define objectives and KPIs, and provide in-depth performance analysis to stakeholders.

Key Requirements

  • •Undergraduate degree required.
  • •8-10 years of experience in content licensing, digital media, entertainment, or technology companies.
  • •Strong business acumen with strategic thinking, attention to detail, and data-driven decision making.
  • •Excellent problem-solving and analytical skills, with creativity and efficiency.
  • •Fluent in English and Mandarin; strong verbal and written communication across cultures.
Experience:8-10 yearsEntertainmentDigital mediaTechnologyContent licensing
Education:Bachelor's
Skills:Strategic thinkingAttention to detailAnalytical skillsProblem-solvingCommunication
Languages:EnglishMandarin

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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