Head of Workplace Member / Customer Marketing

Phoenix Group
Edinburgh
Workplace: HybridFull timeGBP 90,000+ annuallyFunction: Marketing & GrowthSkills: ["Leadership","Self-motivation","Communication","Presentation","Stakeholder management","Team development","Relationship building","Adaptability","Performance focus","Storytelling"]

Lead the Workplace 56 Degrees function and drive customer marketing strategy to increase member engagement across client communications, presentations, webinars, and campaigns. Own the CRM approach for workplace, develop and motivate a client-aligned team, and partner with Brand & Marketing and B2B/customer marketing teams. Build best-practice measurement and reporting to prove impact on KPIs, support pitch activity, and strengthen Standard Life’s workplace reputation.

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Phoenix Group
Phoenix Group
4 days ago

Head of Workplace Member / Customer Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead the Workplace 56 Degrees function and drive customer marketing strategy to increase member engagement across client communications, presentations, webinars, and campaigns. Own the CRM approach for workplace, develop and motivate a client-aligned team, and partner with Brand & Marketing and B2B/customer marketing teams. Build best-practice measurement and reporting to prove impact on KPIs, support pitch activity, and strengthen Standard Life’s workplace reputation.
Location: Edinburgh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and lead workplace marketing and member engagement strategy aligned to Group priorities.
  • •Lead, engage, develop, and motivate the team to deliver marketing & communications plans, presentations, webinars, and campaigns.
  • •Partner with Group Brand & Marketing, B2B Marketing, Customer Marketing, Workplace Distribution, and wider teams to deliver innovative strategies.
  • •Role model and embed a culture of high performance, accountability, and continuous improvement for industry-leading member engagement.
  • •Maintain a strategy leveraging emerging technologies and personalised digital channels, supported by measurement, analysis, and KPI reporting.
Travel: Medium travel

Pay and Benefits

Salary: GBP 90,000 annually
Perks:Health InsuranceAnnual LeavePensionLife AssuranceIncome ProtectionVolunteering Days

Key Requirements

  • •Confidently lead the Workplace 56 Degrees function with the ability to self-manage and work with limited supervision.
  • •Innovative, creative mindset that can act on best ideas and build a creative culture across the team.
  • •Strong communication and presentation skills, with a track record of engaging diverse audiences and delivering on targets.
  • •Ability to build relationships with senior stakeholders across the business to meet or exceed client expectations.
  • •Can lead a team virtually with disparate colleagues while balancing competing demands under pressure.
Experience:Financial servicesCustomer marketingRetirement
Skills:LeadershipSelf-motivationCommunicationPresentationStakeholder managementTeam developmentRelationship buildingAdaptabilityPerformance focusStorytelling

Company Brief

Phoenix Group
A UK long-term savings and retirement business operating brands including Standard Life, SunLife, Phoenix Life and ReAssure, managing pensions, annuities and wealth solutions with c.12 million customers and large assets under administration.
Industry: Wealth Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1782
Glassdoor
Glassdoor: 3.8
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